Job Description

What have we achieved so far with the outbound lead generation motion

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We set up our outbound lead generation motion in May '24 with a founding cohort of BDRs working directly with the Head of Growth . Over the past year, we've completed the 0-to-1 journey through two sales cycles, converting high-ACV paying customers sourced by the outbound BDR team.

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Our current team of ten BDRs (one now promoted to BD Team Lead) is an integral part of the company and has played a pivotal role in this journey—demonstrating the ability to self-manage and iterate on outreach strategies. They built our current tech stack, messaging, and processes from scratch.

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In the first six months, most of our lead generation came through email and LinkedIn. We began cold calling in December '24, and it already contributes to 50%+ of our outbound lead generation. We expect cold calling to account for over 70% of leads at a steady state.

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We are a growing team with a 7+ team members in business development. We are looking for folks who are excited to get their hands dirty in a 0 to 1 journey. If you are expecting a fully working playbook that you can execute upon, Zenskar is probably not the right fit for you at this point.

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You will directly work with the founders.

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Outbound sales is a critical to generating meetings with qualified prospects. You will lay the foundation for and execute upon our outbound sales strategy.

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The primary objective is to generate leads and setup meetings with qualified prospects by optimizing our outbound sales machinery - iterating on channels, messaging,



ICP (ideal customer profile), tooling etc.

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- Outbound prospecting
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- Find leads from databases (Apollo, ZoomInfo, Tracxn, Clay, Sales Navigator etc.)
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- Reach out to them (manual + automated) via different channels (email, LinkedIn, cold calling, etc.) to generate recent sales opportunities
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- Identify the needs of prospects, and build long-term, trusting relationships with to qualify leads as sales opportunities
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- Iterate to maximize qualified meetings set up
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- Experiment with different databases
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- Experiment with messaging, level of personalization, length of sequences etc.
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- Experiment with channels (email, LinkedIn, cold calls etc.)
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- Experiment with different types of collateral
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- Experiment with recipient being targeted - industry, persona, intent signals etc.
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- Loop in feedback from prospect responses to emails and cold calls to refine messaging further
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- Inbound follow-ups - Respond to inbound leads and automate follow up communication; iterate on messaging/channels to maximize conversion rate
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- Run custom campaigns e.g., writing to VCs for intros to their portfolio companies, writing to conference attendees, scraping forums and job descriptions for relevant leads etc.
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- Owning the CRM: Create and update leads, set up pipelines, email templates, and automations. Fully utilize CRM capabilities to nurture leads and deliver timely and relevant content
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- 1+ year of experience working as a business development representative (or other relevant roles) at a B2B SaaS company
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- Solid hustle and entrepreneurial mindset; Thrive under the uncertainty that comes with an early stage setup
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- Excellent written and oral communication skills
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- Experience working with CRM, lead databases, sales engagement tools, ChatGPT, etc
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- Familiarity with CRM systems and proficiency in managing leads, pipelines, and automations
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- Willingness to get your hands dirty and do the grunt work in the early days
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- Strong first principles understanding of business fundamentals; Ability to empathize with the end user, and understand their pain points; Ability to understand the product at a granular level
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- Comfortable working late at night to ensure sufficient overlap with US prospects
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- Self-driven individual with high ownership and strong work ethic
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- Ability to build, manage and motivate a team
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- Not taking yourself too seriously :)
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Compensation

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- OTE (Fixed + Variable): INR 10 - 14 lacs
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- We have hit Product market fit, and are seeing strong demand for our product. If you are an ambitious sales person, you can make significant upside in commissions!
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Location

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- Hybrid - 2 days per week (Tuesday, Thursday)
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📌 Business Development Representative (Victoria)
🏢 Keka Technologies Private
📍 Victoria