Senior Account Manager

Location: Sydney, NSW

Position Type: Full-Time

Reports To: Agency Directors

Direct Reports: Account Manager, Account Coordinator

About SHA Communications.

At SHA, we operate at the intersection of cultural foresight, brand strategy, and high-impact communications. We don’t just pitch stories; we build enduring brand stature. Guided by a deep commitment to market orientation and purpose-led scale, we partner with visionary founders, challenger brands, and established global icons to navigate modern culture and dominate market share.

Our agency culture balances rigour with creative ritual. We believe in direct communication, strategic autonomy, and high-speed execution - ensuring every brand in our portfolio achieves commercial authority and stays firmly in the zeitgeist.

The Role.

Are you a high-performing Account Manager with 5+ years of agency experience, ready to step into a leadership role?

As a Senior Account Manager at SHA , you will take ownership of a portfolio of 5 to 8 clients , leading client strategy and overseeing a dedicated team (including an Account Manager and an Account Coordinator).

You possess a high degree of autonomy, a sharp business mind, and an active "black book" of media and influencer contacts. You understand what drives true Share of Search and editorial presence, and you know how to turn cultural trends into scalable, revenue-generating PR strategies.

You lead by example- fostering high standards of operational execution, team development, and client trust through direct, honest, and positive communication.

For us, cultural fit comes first; this role can be tailored and moulded to match the strengths, passions, and background of the right person.

Key Responsibilities & Expectations.

Strategy, Media & Campaign Execution

- Strategic Autonomy: Partner closely with Agency Directors to develop forward-thinking PR strategies, proactively identifying story angles, cultural trends, and media hooks ahead of time.




- KPI Management: Monitor client KPIs monthly, ensuring all deliverables meet contract agreements to the SHA standard.
- Trend Integration: Proactively research market advancements, cultural shifts, and industry trends to keep client strategies ahead of the curve.

Account & Financial Leadership

- Account Autonomy: Oversee the management of 5–8 accounts with your team, ensuring seamless execution, high retention, and solid client sentiment.
- Commercial Rigour: Manage account budgets with an understanding of agency economics, ensuring profitability across all deliverables.
- New Business: Participate in new client pitches and present strategies with confidence and authority.
- Risk Management: Identify and bring red flags to Agency Directors before they impact client relationships or profitability.

Team Management & Operations

- Team Leadership: Mentor and oversee the Account Manager and Account Coordinator, ensuring junior staff are supported with pitching, executing mailers, KOL campaigns and reporting.
- Meeting & Operational Standards: Ensure team WIPs are thoroughly prepared, meeting minutes are promptly distributed, and action items are completed ahead of deadline.
- Reporting & Deadlines: Guarantee all monthly client reports and internal agency
- reporting deadlines are met consistently and accurately.

What Success Looks Like at SHA. To succeed as a Senior Publicist at SHA, you should:

- Be Prepared & Punctual: Approach every meeting fully prepared, bring actionable insights, and respect all client and agency deadlines.




- Show Exceptional Attention to Detail: Maintain impeccable standards across internal comms, external strategy decks, media materials, and reporting.
- Communicate with Direct Candour: Maintain honest, direct, and positive communication with clients and the internal team to drive optimal outcomes.
- Be Business-Minded: Understand agency margins, account profitability, and the broader commercial objectives of your clients.
- Drive Continuous Optimisation: Constantly seek ways to refine processes, elevate pitch success rates, and exceed expectations.
- Embody Agency Values: Bring high energy, enthusiasm, and a commitment to going above and beyond for clients and the team.

Qualifications & Experience.

- Experience: 5+ years as an Account Manager (or Senior Account Manager) in a PR or communications agency setting.
- Proven Track Record: Experience managing 5+ retainer accounts simultaneously with proven retention and metric-driven results.
- Leadership Readiness: Demonstrated experience or clear readiness to manage and mentor junior team members (AMs, ACs, assistants, or interns).
- Network: Established relationships across lifestyle, consumer, fashion, beauty, or corporate media and influencer networks.
- Commercial Capability: Familiarity with managing client budgets, campaign costs, and account profitability.

Why Join SHA?

- Autonomy & Impact: High ownership over your account portfolio with direct access to Agency Directors and brand founders.
- Leadership Growth: Structured room to grow your management capabilities over a direct account team.
- Strategic Culture: Work in a forward-thinking agency environment that values creative rigour, cultural speed, and strategic excellence.

How to Apply Please submit your CV and a brief cover letter outlining your portfolio experience, key client wins, and why you are ready to step into a Senior Publicist role at SHA to [email protected]

📌 Senior PR Account Manager (Sydney)
🏢 SHA PR
📍 Sydney