The Unique Role...

SITE Hospitality is a progressive hospitality player on the Gold Coast operating 3 amazing Venues. SITE Hospitality is headed by an experienced team of industry professionals who lead the day-to-day operations of our current brands, Kost in Broadbeach, CRAFTY’S Sports Bar on the Northern Gold Coast and our prestige venue Kirra Beach House.

We are currently seeking a Marketing & Social Media Manager to join our team to oversee the Group. The Marketing & Social Media Manager will be responsible for developing and executing marketing strategies across the portfolio of Venues, with a strong focus on social media, digital marketing, content creation, events, activations and customer engagement.

This is an exciting opportunity for the right candidate looking for a new challenge and who has the experience, creativity and commercial understanding to take our venues to the next level with our marketing program.

Marketing & Social Media Manager | Gold Coast

Results driven Marketing & Social Media Manager with hands-on experience across digital marketing, social media, Meta Ads and content strategy, with a strong understanding of the Gold Coast market.

You will combine creative thinking with commercial strategy to build campaigns that do more than generate likes — they drive brand awareness, engagement, bookings, visitation and revenue. Experienced in developing and executing end-to-end marketing campaigns, managing social channels, creating high-performing content and using data to continuously optimise results.

Core Expertise

- Social Media Management – Instagram, Facebook & TikTok strategy, content calendars, Reels, Stories and community engagement

- Digital Marketing – integrated campaigns across paid, organic, email, search and website channels

- Content Creation – photography, video, Reels, social-first content and creative campaign concepts, either created by you or content creators

- Marketing Strategy – campaign planning, marketing calendars, brand positioning and 12-month strategy development

- Performance & Analytics – GA4, campaign reporting,



conversion tracking, audience insights and ROI optimisation

- Google Ads & SEO – paid search, website optimisation and organic search strategy

- EDM & Database Marketing – targeted communications, customer offers, promotions and retention campaigns

- Meta Ads Manager & Paid Social – campaign strategy, audience targeting, retargeting, budgets, creative testing and performance optimisation experience preferable

- Events & Activations – campaign development, partnerships, influencer collaborations and event promotion

- Brand Management – maintaining consistent brand identity while adapting marketing to different audiences and venue experiences

What I Bring to SITE Hospitality

I understand that hospitality marketing is ultimately about getting people through the door. My approach is hands-on, at key events taking content, commercially focused and audience-led — combining compelling content and strong brand storytelling with targeted digital advertising and measurable performance.

I’m particularly suited to a multi-venue environment where each brand needs its own personality, audience and marketing strategy, while still contributing to the broader commercial goals of the business.

Preferred Skills and Experience

Social Media and marketing management experience for a minimum of 3 years

Experience managing marketing across multiple brands, venues or businesses

Hospitality, entertainment, events, retail or lifestyle marketing experience highly desirable

Proven experience managing Meta Ads Manager and paid social media campaigns

Strong understanding and practical experience across digital marketing

Experience with Google Ads and digital advertising platforms





Experience with Google Analytics / GA4 and using data to measure campaign performance

Understanding and practical experience with Search Engine Optimisation (SEO)

Website management and optimisation experience

Experience with EDM and customer database marketing

Experience developing and managing marketing strategies and campaigns from concept through to execution

Experience managing marketing budgets and reporting on campaign performance and ROI

Experience creating and managing social media content across Instagram, Facebook and TikTok

Strong content creation skills including photography, video, Reels and Stories

Experience briefing photographers, videographers, designers, printers and advertising suppliers

Eye for detail – both creative and written copy

With a strong understanding of Gold Coast audiences, social-first marketing and Meta advertising, I bring the creativity to make brands stand out and the analytical mindset to understand what is actually driving results.

Further Details

Whilst this is primarily a Monday to Friday office role, occasional evening and weekend work may be required from time to time for events, content shoots, activations and key venue campaigns.

If you're an energetic, creative and commercially minded marketing professional with a passion for hospitality, social media, digital marketing and creating customer experiences, and want to join a progressive hospitality group with the opportunity to make a real impact, apply now!

What We Offer

Remuneration package of $95,000-$115,000 + Superannuation will be offered to the successful applicant based on skills and experience

Prospect to take ownership of the marketing function across a growing Gold Coast hospitality group

Supportive and professional culture in a rewarding role

Professional development opportunities

Meals and discounts across the groups

Opportunity to work across multiple established and growing hospitality brands

Please click on the link to express interest or apply for this amazing opportunity

📌 Marketing & Social Media Manager (Gold Coast)
🏢 SITE Hospitality
📍 Gold Coast