Senior Digital Strategist
AKA The Second Dude

For the record, “dude” is a state of mind, not a gender. Everyone is welcome here.

$80,000–$120,000 + super

- Full-time permanent
- Hybrid: Fremantle/West Leederville + home

We’re looking for someone exceptional to become the second strategic leader at Online Creative Dudes.

You’ll work alongside the founder to lead client relationships, shape strategy, improve our systems and help build the next stage of the agency.

Online Creative Dudes is a lean digital agency helping ambitious Australian businesses generate more leads, make more sales and grow with confidence.

We build websites, ecommerce stores, lead-generation systems and digital strategies that do more than look good.

They need to perform.

We’re intentionally small because great work doesn’t require layers of management, endless meetings or bloated strategy decks that never make it into action. We move quickly, stay close to our clients and focus on the work that genuinely grows their businesses.

But you won’t be joining a small agency that’s figuring everything out from scratch.

Behind Online Creative Dudes sits Exit Forward, an equity growth partner, and our sister agency Dilate, one of Western Australia’s most established digital agencies, founded in 2012 and home to more than 80 digital professionals.

That gives us access to experienced strategists, developers, designers, marketers, systems and leadership capability that most boutique agencies simply don’t have.

You get the influence and autonomy of joining a lean agency, backed by people who have already built and scaled successful businesses.

Lean agency energy. Heavyweight backing.

Who we work with

Our sweet spot is ambitious, owner-led businesses that need a steady flow of qualified leads, enquiries and sales.

Think builders, trades, home improvement companies, manufacturers, professional service providers and growing Australian SMEs.

Our clients have usually built something good but know word of mouth alone won’t take them where they want to go.

They need a digital partner who understands lead generation, conversion, follow-up, customer acquisition and the realities of running a growing business.

For many of them, generating enquiries isn’t just another marketing KPI. It’s how wages get paid, crews stay busy and the business grows.

We become part of their team.

Why we’re hiring

Every agency reaches a point where founder-led growth stops scaling.

We’re there.

The clients keep coming. The work keeps shipping. The opportunities keep growing.

Now we need someone who can stand beside the founder, not behind him.

Someone who can own important client relationships, lead projects, improve how we operate and become a key part of building what comes next.

This isn’t a role where you’ll inherit someone else’s playbook.

You’ll help write it.

What you’ll own

Your mission is to become the person our clients trust before making an important marketing decision.

You’ll take broad or sometimes messy business goals and turn them into clear strategies that get launched.

You’ll:

- Own client relationships from strategy through to delivery and ongoing growth

- Plug into our mature AI stack and 14 years of broader agency capability

- Understand each client’s business, sales process, customers and commercial goals

- Turn business objectives into practical digital strategies

- Scope and lead websites, ecommerce projects, lead-generation campaigns and ongoing marketing

- Orchestrate the right channels,



specialists and technology around each client

- Write transparent briefs and keep the work connected to the strategy

- Keep priorities, feedback, timelines and launches moving

- Use reporting and analytics to recommend what should happen next

- Identify opportunities or problems clients haven’t spotted themselves

- Improve the systems and processes that shape how the agency operates

- Work directly with the founder on the future direction of the business

The true measure of success won’t be how many tasks we complete.

It will be the commercial results we create and whether our clients enthusiastically recommend us to other businesses.

About you

You’ve probably spent at least three years working in a digital agency or a similar client-facing environment.

You’ve owned client relationships before, not just sat quietly on the calls.

You can lead a meeting, manage expectations, solve problems and keep a client confident when a project gets complicated.

You understand enough about websites, UX, copy, paid media, organic content, email, analytics and conversion to connect the dots and guide clients in the right direction.

You don’t need to personally execute every specialist discipline, but you need to know good work from average work.

Most importantly, you think commercially.

You understand that a beautiful website isn’t the goal. The goal is more qualified leads, more sales and a stronger business.

You’ll probably be a great fit if you:

- Have 3+ years of agency-side or equivalent experience

- Have independently managed client relationships

- Are genuinely AI-native: you use AI as part of your normal operating system, not just for occasional prompts, and can demonstrate something you’ve built or automated that created meaningful leverage

- Can take a project from an initial idea through to launch

- Understand lead generation and customer acquisition

- Can turn messy client input into a clear plan

- Communicate confidently with business owners

- Can respectfully challenge a client when there’s a better approach

- Know how to keep multiple projects moving without dropping the ball

- Use data to support decisions rather than relying on opinions

- Care more about business outcomes than simply delivering tasks

- Enjoy improving systems instead of accepting, “That’s how we’ve always done it”

- Bring low ego, high standards and solutions rather than problems

Bonus points

Experience across platforms such as WordPress, WooCommerce, ecommerce, Google Ads, Meta, email automation, GitHub, GA4, dashboards and CRM systems will be valuable, particularly if you’ve worked with trades, home improvement companies or other service businesses.

But we care more about how you think than your loyalty to any particular platform.

The technology stack is changing quickly. We want someone curious enough to question the default, evaluate emerging tools and recognise when a tailored, custom or AI-enabled solution will produce a better outcome than another off-the-shelf subscription.

You don’t need to tick every box.

Why you’ll love working here
Genuine influence





You’ll have a real seat at the table. The systems you create, standards you set and ideas you bring will become part of how Online Creative Dudes operates.

Direct access to the founder

You won’t be buried beneath layers of management. You’ll work closely with the founder, challenge ideas, solve problems and help make important decisions.

Visible, commercial impact

Our clients are real founders, builders and operators who care deeply about what they’ve created. Your work can influence how many leads they receive, how confidently they hire and how quickly they grow.

Support when you need it

You’ll have the independence to lead, with access to experienced strategists, developers, designers, marketers and business leaders across the wider group.

Serious career headroom

As Online Creative Dudes grows, this role will grow with it. For the right person, it could develop well beyond a Senior Digital Strategist position.

This role probably isn’t for you if:

- You prefer being told exactly what to do every day

- You avoid direct or difficult client conversations

- You see strategy as a presentation rather than something that gets executed

- You’d rather maintain systems than improve them

- You care more about marketing jargon than commercial results

- You need a large team and rigid structure around you to be effective

You’ll probably love it if you take ownership, enjoy working with business owners, think about revenue rather than reach and want to help shape a business, not simply occupy a role.

The practical stuff

- Full-time permanent role

- $80,000–$120,000 + super, depending on experience and capability

- Hybrid working across Fremantle, West Leederville and home

- Direct access to the founder

- Ongoing professional development

- Access to experienced specialists across the wider group

- Real career headroom as the agency grows

- Good coffee

- Great people

- The Indian Ocean five minutes away

The salary range reflects the different levels of experience we’re open to. That could be a high-potential strategist ready to step into greater ownership or an experienced senior operator capable of immediately leading key client relationships.

We care more about finding the right person than forcing someone into a rigid box. For an exceptional candidate, we’re open to shaping the role and package around the capability they bring and the commercial growth they can help create.

Sound like your kind of challenge?

Please send us your CV and a cover letter.

It doesn’t need to be overly formal, but it does need to tell us something useful.

In your cover letter:

- Tell us about the best result you’ve achieved for a client, including what you did, why it worked and what you learned

- Explain why this opportunity feels like the right next move for you

- Tell us what your current AI stack looks like

- Show us something you’ve built or automated with AI that effectively created the capacity of an additional hire. Tell us what it did, how you built it and the impact it had

You’re welcome to include a short Loom to bring your application to life, but it shouldn’t replace your cover letter.

We’re not looking for another account manager or someone who simply keeps projects moving.

We’re looking for the Second Dude.

Someone who wants to own relationships, solve business problems, build better systems and help create one of Australia’s most respected boutique digital agencies.

If that sounds like you, let’s talk.

📌 Senior Digital Strategist (Perth)
🏢 Online Creative Dudes
📍 Perth