Position Purpose

The Sales Representative is responsible for generating new business and maintaining strong relationships with existing customers within the heavy machinery hire industry. The role involves identifying customer requirements, recommending appropriate machinery and hire solutions, preparing quotations, securing bookings, and achieving agreed sales and revenue targets.

The successful candidate will develop a strong understanding of the company's equipment fleet, customer requirements, market conditions, and local construction, civil, infrastructure, mining, agricultural and other relevant industries.

Key Responsibilities

- Develop and maintain relationships with existing and prospective customers.
- Identify and pursue new sales and business opportunities.
- Conduct regular customer visits and site meetings.
- Understand customer project requirements and recommend suitable machinery and hire solutions.
- Prepare accurate quotations and negotiate hire rates within company guidelines.
- Follow up quotations, enquiries and leads to maximise conversion.
- Maintain an active sales pipeline and achieve agreed sales targets.
- Promote the company's equipment fleet, services and value proposition.
- Monitor competitor activity, market conditions and customer requirements.
- Work closely with the hire desk, operations, transport and workshop teams to ensure customer requirements are met.
- Coordinate machinery availability, delivery and collection requirements with internal teams.
- Resolve customer issues promptly and professionally.
- Maintain accurate customer records, sales activities, quotations and opportunities within the company's CRM or systems.
- Identify opportunities to increase customer spend through additional equipment, longer hire periods and related services.
- Attend industry events, trade shows, customer meetings and networking opportunities as required.
- Ensure all sales activities comply with company policies, pricing procedures, safety requirements and relevant legislation.

Key Performance Indicators

- Sales revenue and gross profit targets achieved.
- New customer acquisition.
- Customer retention and repeat business.
- Hire fleet utilisation and revenue growth.
- Quote-to-order conversion rate.
- Number and value of customer visits and sales opportunities.
- Accuracy and timeliness of quotations and CRM records.
- Customer satisfaction.




- Contribution to overall branch/company performance.

Skills and Experience

Essential:

- Previous experience in sales, business development or account management.
- Strong communication, negotiation and relationship-building skills.
- Proven ability to generate new business and meet sales targets.
- Strong commercial awareness and customer service skills.
- Ability to manage multiple customers, quotations and opportunities.
- Current driver's licence.
- Good computer skills and confidence using CRM, quoting and Microsoft Office systems.

Desirable:

- Experience in heavy machinery, equipment hires, construction, civil, mining, agriculture or a related industry.
- Knowledge of excavators, loaders, skid steers, dozers, graders, rollers, telehandlers, access equipment or other heavy equipment.
- Existing industry contacts and customer relationships.
- Understanding of equipment hire rates, transport requirements and machinery applications.
- Technical or mechanical knowledge of heavy equipment.

Personal Attributes

The ideal candidate will be:

- Results-driven and commercially focused.
- Confident and professional when dealing with customers.
- Proactive in identifying and pursuing opportunities.
- Reliable, organised and responsive.
- A strong negotiator and communicator.
- Customer-focused with a solutions-oriented approach.
- Comfortable working independently while contributing to a team.
- Safety-conscious and professional when attending customer sites.
- Able to build long-term relationships rather than focusing solely on individual transactions.

Working Relationships

The Sales Representative will work closely with:

- Sales and Branch Management
- Hire Desk / Customer Service
- Fleet and Operations Teams
- Transport and Logistics
- Workshop and Maintenance
- Finance and Administration
- Existing and prospective customers
- Contractors, builders, civil companies and other industry stakeholder.

Position Outcome





The successful Sales Representative will grow the company's customer base, increase equipment hire revenue and utilisation, and build long-term customer relationships by providing reliable, commercially competitive and fit-for-purpose machinery hire solutions.

About UsBig Chief Hire, a proud member of the Northeast Auto Group, is your go-to supplier for truck and heavy machinery hire across Australia. We provide an extensive range of hire equipment — from earthmovers to trucks — tailored to suit every project.

Whether you need wet hire with skilled operators or dry hire where you take the controls, Big Chief Hire is committed to delivering exceptional service, reliable machinery, and flexible hire solutions. You can count on us to keep your project moving.

Established in 1978, the Northeast Auto Group is a national award-winning automotive retail and service organisation employing 600 people in South Australia, Victoria, Queensland, Recent South Wales and Northern Territory.

We deliver a complete customer experience through multiple business units to provide the highest quality of service and innovative solutions. Our group of companies include Light and Heavy vehicle dealerships, Engineering and Manufacturing division, Agricultural and Construction Equipment Solutions partnering with renowned and reputable OEM brands across the nation.

We are a high-performance business. Our success is built on hard work and skilfulness. We employ the best, and we invest in our people to make sure their knowledge is second-to-none. We go the extra mile, and we will always deliver.

Ready to make the move?

Accelerate your career and apply now.

*Please note that as part of the recruitment process you may be requested to undergo various pre-employment checks, such as a Right to Work in Australia Check, National Criminal Police Check or a Pre-Employment Medical.

Northeast Auto Group is an Equal Opportunity Employer and welcomes applications from a diverse range of backgrounds to apply for our positions. Northeast Auto Group is committed to creating an inclusive work environment for all employees.

In order to maintain a safe work environment and comply with legal regulations Northeast East Auto Group conducts random drug and alcohol testing as part of its employment policies.

Respectfully, no agencies please.

📌 Sales Representative-BCH QLD (Ormeau)
🏢 North East Group
📍 Ormeau