We're looking for a driven Business Development Manager to grow new business across our mental health and wellbeing portfolio.
This is a true hunter role — you'll own a pipeline end-to-end, from prospecting through to close, winning new customers for our EAP, psychosocial risk and digital wellbeing solutions.
It's ideal for a consultative salesperson who's passionate about mental health and loves the thrill of building something.
What You'll Do
Win new business – identify, pursue and close new customers across the Mental Health & Wellbeing portfolio, meeting an individual revenue target.
Hunt and prospect – build your own pipeline through outbound outreach, networking, events and referrals; get in front of HR, health & safety and wellbeing leaders.
Sell consultatively – understand each organisation's challenges and articulate the value of our tech-enabled, human-centred solutions.
Lead pursuits – manage proposals, support tenders (RFPs/RFQs) and pricing, drawing on internal subject-matter experts and clinical teams.
Manage your pipeline – maintain accurate CRM records, forecasts and reporting.
Collaborate – work closely with marketing, clinical, account management and product teams to shape compelling offers and ensure smooth onboarding of new clients.
Represent the brand – be a credible, professional ambassador for Assure and APM in market.
Work with the SDR to assist with prospecting – partner with the Sales Development Representative to build and qualify pipeline through coordinated outreach and lead generation activities.
Respond to inbound enquiries – engage promptly with inbound leads, qualifying opportunities and converting interest into meetings and proposal
What You'll Bring




3+ years' proven B2B business development / sales experience, ideally in wellbeing, health, SaaS, EAP, professional services or a related field, with a track record of hitting or exceeding targets.
A genuine passion for mental health and wellbeing.
Strong hunting and consultative selling skills, with confidence engaging senior stakeholders.
Experience managing complex sales cycles, tenders and pricing/commercial negotiations.
Excellent communication, presentation and relationship-building skills.
Self-motivated, resilient and organised, with the ability to manage multiple priorities.
Familiarity with CRM tools and a disciplined, pipeline-driven approach.
Full working rights in Australia; willingness to travel for customer meetings as required.
Why Join Us
Sell solutions that make a real difference to people's mental health and wellbeing.
Competitive base salary + commission.
Hybrid working and a supportive, mission-driven team.
Backing of a large, established organisation with robust brands and clinical depth — plus the pace and autonomy of a growth business.
Genuine career development across a growing portfolio.
About Us
The APM Group is a global human services leader with 16,000+ professionals across 11 countries.
Our mission is simple yet powerful: to enable better lives.
Here, you'll find room to grow, support to succeed, and a community that cares deeply about what we do—and how we do it.
Diversity Makes Us Stronger
At APM we are strengthened by diversity.
We are committed to providing a work environment in which everyone is included, treated fairly and with respect.
We encourage applications from people of all ages, nationalities, abilities and cultures including indigenous peoples, the LGBTQI+ community and people with a disability.
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📌 Business Development Manager (New South Wales)
🏢 Assure Programs
📍 New South Wales