We're looking for a driven and experienced
PR Manager
to lead our global PR and influencer strategy across
Billini & Banbe.
This role is central to building brand visibility, driving engagement, and supporting commercial growth through high-impact influencer campaigns, PR initiatives, and brand activations.
You'll be a strategic thinker with a hands‐on approach, confident managing relationships, budgets, and campaigns across Australia, the US, and emerging markets.
Key Responsibilities
Influencer Relations & Campaign Management
Develop and execute a global influencer strategy aligned with brand and commercial objectives
Manage end-to-end influencer campaigns including sourcing, briefing, negotiations, contracting, approvals, and performance optimisation
Build and maintain senior relationships with influencers, agencies, stylists, and industry partners
Oversee influencer gifting strategies across organic and paid placements
Review and approve influencer content to ensure brand alignment, quality, and consistency
Manage campaign budgets to deliver strong ROI
Public Relations & Brand Communications
Plan and deliver PR initiatives including press releases, pitching, media outreach, and editorial strategy
Build strong relationships with media, editors, stylists, PR agencies, and brand partners
Identify and capitalise on PR opportunities around launches, collaborations, store openings, and key brand moments
Ensure cohesive brand storytelling across all earned media channels
Collaborate with internal teams to amplify brand voice
Events & Activations
Lead the planning and execution of brand events, influencer activations, launches, and VIP experiences
Identify strategic partnerships and collaborations to elevate brand moments
Oversee guest strategy, talent alignment, and event experience standards
Manage event budgets, timelines, and execution in collaboration with internal and external stakeholders




Track and analyse PR and influencer performance including coverage, reach, engagement, sentiment, and ROI
Report on campaign performance against KPIs with actionable insights
Use data to inform strategy, talent selection, and content direction
Lead, mentor, and develop the PR team
Own and manage PR and influencer budgets across all activity
About You
5+ years' experience in PR, communications, and influencer marketing
Proven experience managing influencer relationships and gifting strategies
Experience working across international markets (highly regarded)
Highly creative with a robust eye for brand, content, and storytelling
Strong organisational and project management skills
Analytical mindset with experience tracking performance and KPIs
Confident managing budgets and optimising spend for maximum impact
Passionate about building brand awareness and desirability on a global scale
Why work at Billini?
Hybrid working arrangement: 1 day work from home, 4 days work from the office
Generous staff discounts on Billini and Banbe products
Modern office space in Marrickville
Close to transport links – our office is less than a 10 minute walk from Sydenham train station
A day off on your birthday
Enjoy regular team bonding events
Dog friendly office
About us:
Billini is Australia's leading and fastest growing brands of women's fashion footwear and accessories at affordable price points. Banbe Eyewear is a sister brand setting a new high for fashion eyewear across the globe. Our stylish designs, value for money proposition and talented team have set the stage for our continued success and global growth. Collectively our brands have grown to more than 1,000 global stockists as well as our own 43 retail stores located in Australia and powerful online stores: billini.com and banbeeyewear.com.
When you join Billini, you become part of a vibrant family that focuses our values: passion, collaboration, and progression.
#J-*****-Ljbffr

📌 Pr Manager (New South Wales)
🏢 Billini
📍 New South Wales