Drive D2C growth through eCommerce trading, CRM campaigns, website optimisation, and content that delivers exceptional customer experiences
About DBG Health & Beauty
About DBG Health & Beauty:
At DBG Health, we are Defined by Good.
Guided by a simple but powerful purpose: to create a world where feeling better is a right, not a privilege.
Every day, millions of people rely on us for affordable, innovative health, wellness, and beauty solutions that make a genuine impact.
Headquartered in Melbourne, withVidaCorp'shead office in Sydney, we operate as a global-scale, privately owned organisation powered by more than 1,500 professionals, united by a mission to help people feel better, live well, and thrive.
DBG Health's Beauty portfolio builds leading brands focused on enhancing wellbeing worldwide.
Operating across Australia, Current Zealand, the US, the UK, and Europe.
DBG Health's growing portfolio includes MCoBeauty, Nude by Nature, Esmi Skin Minerals, Natalis, Ferro-grad C, Chemists' Own, and more.
Our teams work collaboratively to deliver high-quality, value-driven products at an accessible price point.
About the Role
We are seeking a proactive and detail-oriented
eCommerce & CRM Specialist
to join our Digital Commerce team.
You will drive D2C growth by executing eCommerce trading initiatives, CRM campaigns, website optimisation, and content management.
Working closely with cross-functional teams, you will take ownership of website content and customer communications to deliver an exceptional online customer experience and support commercial performance.
Role & Responsibilities
Execute the eCommerce trade and promotional calendar, coordinating campaigns and ensuring seamless delivery across all digital touchpoints.




Manage end-to-end CRM activity including email and SMS campaigns, customer segmentation, personalisation, and performance optimisation.
Own website content and product enrichment, ensuring accuracy, consistency, and a best-in-class customer experience across the online store.
Monitor website performance, customer behaviour, and key eCommerce metrics, providing actionable insights and recommendations to drive growth.
Support the management and optimisation of Shopify, Klaviyo, and related digital platforms, identifying opportunities to improve UX, conversion, and operational efficiency.
Collaborate with internal stakeholders and external partners to deliver commercial objectives, resolve technical issues, and enhance the customer journey.
Skills & Experience
1-2+ years' experience in an eCommerce, CRM, Digital Commerce, or related role within a D2C environment.
Hands-on experience with Shopify Plus, Klaviyo (preferred), or similar eCommerce and marketing automation platforms.
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations.
Experience managing website content, online merchandising, email marketing campaigns, and customer communications.
Highly organised with exceptional attention to detail, time management, and the ability to manage multiple priorities simultaneously.




Strong communication and stakeholder management skills, with the ability to work collaboratively across cross-functional teams and external partners.
Benefits
Exclusive employee discounts via the DBG Health Employee Shop, includingMCoBeauty, Esmi Skin Minerals, Nude by Nature,e.l.f. Cosmetics, Chemist's Own and more.
Acacia EAP Wellbeing Support, providing confidential 24/7 counselling, mental health support, financial coaching, and managerassistance.
Join a values-driven, supportive, and friendly culture within a dynamic, fast-growing business that actively promotes professional development and internal mobility.
Enjoy the ability to work autonomously in an empowering environment that supports ownership,accountabilityand personal success.
Access to the Bastas Academy for Health Leadership (via Melbourne Business School), supporting emerging and senior leaders with industry-leading programs, coaching, and development.
DBG Health Leadership Academy, offering structured leadership development, mentoring, and clear career progression pathways.
DBG Health is committed to fostering a workplace culture that is safe and accessible for all.
We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation,disabilityor neurodiversity.
We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.
Please note that DBG Health is managing this recruitment process internally and does not require agency support.
Refrain from directly approaching team membersregardingthis role.
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📌 Ecommerce & Crm Specialist (Melbourne)
🏢 DBG Health Pty
📍 Melbourne