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Digital Performance Lead - Broadbeach, QLD
Job no:
******
Brand:
Ignite
Work type:
Full time
Location:
Queensland
Categories:
Marketing and Communication
A day in the life:
Working across digital strategy, execution and performance of all digital channels for Ignite Travels suite of brands, with a key focus on achieving enquiry targets and optimising digital ROI
Reporting into the Digital Performance Manager and working with a team of digital co-ordinators and assistants to deliver marketing activity across our suite of brands
Campaigns
End-to-end ownership of campaign planning & execution, and reporting, ensuring all items are live and in a timely and efficient manner
Continuous optimisation of campaign activity and spend to ensure the best result possible for our partners
Use of GA4/Google trends etc to provide insight into daily and weekly digital performance
Leverage insights, past performance to suggest new ideas and strategies to drive more enquiry – ownership of these items from end to end
Budget Management/Optimisation
Maintain and monitor pacing documents in collaboration with business analyst to ensure we are tracking and monitoring spend efficiently
Active optimisation of budget across campaigns/channels to drive better ROI for the business
Planning end execution of quarterly test and learn plan to strive for continuous improvement across digital channels
Collboration, and development of digital marketing coordinators to run test and foster a test and learn mindset
Embed AI tools and automation into day-to-day workflows to work more efficiently, scale campaign management,



and surface insights faster for our partners
Leverage platform AI features and automated bidding to continuously optimise performance, freeing up time to focus on higher-value strategy and analysis
Build and maintain automation to reduce manual, repetitive work such as reporting and data consolidation, ensuring accuracy and consistency
Apply generative AI responsibly across ideation, copy, and testing, maintaining human oversight and brand safety at all times
Who you are:
Must have a proven track record in managing performance channels
Comfortable with reading and reporting on large volumes of data
Confident in Google Ads, Meta Ads, EDMs and GA4
Tertiary qualifications in marketing and/or communications will be highly regarded
Minimum 5 years managing both Facebook and Google campaigns
Hands-on experience with analytics and optimisation, strong commercial acumen, strategic thinking with high level written and verbal communication
What you'll enjoy:
Ongoing brain power-ups and skill sharpening, plus occasional escapes to bucket list destinations
Catapult your career across a network of brands and businesses in an evolving industry
Say no to full price!
Nab discounts on travel and more thanks to our sweet rewards program
Access to industry leading health and well - being programs and financial advisors
Set up shop in a swanky beachfront office in Broadbeach, with a golden ticket to public transport and parking perks
Enjoy social events to promote networking, celebration of wins, and sometimes just for fun!
Take volunteer leave as part of giving back to the local community
We're looking for a Digital Performance Specialist to make an impact by driving high-performing digital campaigns across leading travel brands.
Own strategy, optimisation, analytics, AI-powered marketing, and ROI outcomes while working with Google Ads, Meta Ads, GA4, and automation tools in a quick-growing environment.
#J-*****-Ljbffr

📌 Digital Performance Lead - Broadbeach, Qld (Gold Coast)
🏢 Ignite
📍 Gold Coast