About the Role We are looking for a motivated and commercially focused Marketing Specialist to join our team and support the development and implementation of marketing strategies aimed at increasing brand awareness, customer engagement, lead generation and overall business growth.
The successful candidate will be responsible for coordinating digital marketing campaigns, conducting market and competitor research, developing promotional content, managing online advertising activities and analysing campaign performance.
This role is suitable for a marketing skilled with experience across digital marketing, brand development, market research, customer acquisition and performance-driven marketing strategies.
Key Responsibilities • Develop and implement integrated marketing strategies in line with the organisation's business objectives and growth plans.
• Plan and manage digital marketing campaigns across platforms including Google Ads, Meta and social media channels.
• Develop lead-generation strategies designed to increase enquiries, customer acquisition and conversion rates.
• Conduct market research and competitor analysis to identify customer trends, market opportunities and areas for business growth.
• Analyse market conditions and customer behaviour to support the development of effective marketing strategies.
• Assist with brand development and positioning, including marketing messaging, website positioning and promotional communication.
• Develop and coordinate marketing content including social media content, email marketing campaigns, brochures, promotional materials and digital advertising content.
• Coordinate website content strategies and assist with SEO, website optimisation and landing page improvements.
• Monitor advertising and marketing campaign performance using relevant analytics tools.
• Analyse campaign results including leads, conversions, engagement and return on marketing investment.
• Develop and implement integrated marketing strategies in line with the organisation's business objectives and growth plans.
• Plan and manage digital marketing campaigns across platforms including Google Ads, Meta and social media channels.




• Develop lead-generation strategies designed to increase enquiries, customer acquisition and conversion rates.
• Conduct market research and competitor analysis to identify customer trends, market opportunities and areas for business growth.
• Analyse market conditions and customer behaviour to support the development of effective marketing strategies.
• Assist with brand development and positioning, including marketing messaging, website positioning and promotional communication.
• Develop and coordinate marketing content including social media content, email marketing campaigns, brochures, promotional materials and digital advertising content.
• Coordinate website content strategies and assist with SEO, website optimisation and landing page improvements.
• Monitor advertising and marketing campaign performance using relevant analytics tools.
• Analyse campaign results including leads, conversions, engagement and return on marketing investment.
Skills and Experience The successful applicant will ideally possess: • A relevant tertiary qualification in Marketing, Business, Commerce or a related field.
• Previous experience in a Marketing Specialist, Digital Marketing Specialist or similar marketing position.
• Demonstrated experience developing and implementing marketing strategies.
• Experience managing digital advertising campaigns, particularly Google Ads and Meta Ads.
• Strong understanding of digital marketing, social media marketing and content marketing.
• Experience conducting market research and competitor analysis.
• Understanding of brand development, positioning and marketing communication.
• Knowledge of SEO, website content management and landing page optimisation.
• Experience developing marketing collateral, social media content,



EDM campaigns and promotional materials.
• Strong knowledge of lead generation and conversion optimisation.
• Ability to analyse campaign data and prepare marketing performance reports.
• Experience using CRM systems and marketing automation tools would be highly regarded.
• Strong written and verbal communication skills.
• Excellent interpersonal and stakeholder management skills.
• Strong organisational and time-management skills.
• Ability to manage multiple marketing campaigns and projects simultaneously.
• Ability to work collaboratively with sales, creative, technical and management teams.
About You You will be a results-oriented marketing professional who understands how to combine market research, digital marketing, brand positioning and campaign analytics to support measurable business growth.
You will be comfortable working across multiple marketing channels and will have the ability to identify market opportunities, develop effective campaigns and continuously optimise marketing activities based on data and performance results.
Qualifications A Bachelor-level qualification in Marketing, Business, Commerce or a related discipline is preferred.
Relevant professional marketing experience will also be highly regarded.
What We Offer • Full-time employment within a professional and growing organisation.
• Competitive remuneration package plus superannuation.
• Opportunity to manage a diverse range of marketing campaigns and initiatives.
• Exposure to digital marketing, brand strategy, customer acquisition and business development activities.
• Supportive and collaborative working environment.
• Opportunities for continued professional development and career progression.
How to Apply If you are an experienced and motivated Marketing Specialist who is passionate about developing data-driven marketing strategies, building strong brands and supporting business growth, we would like to hear from you.
Please submit your resume and cover letter outlining your qualifications, relevant marketing experience and suitability for the position.

📌 Marketing Specialist (Gold Coast)
🏢 Next Web
📍 Gold Coast