Build and optimise the marketing engine behind a high-growth B2B business.
We are partnering with an established Australian business recognised for delivering large-scale exhibitions, events and brand experiences.
As the business continues to grow, they're looking for a highly capable Marketing Operations Manager with deep HubSpot expertise to take ownership of their marketing technology, CRM, automation and data infrastructure.
This is not a traditional Digital Marketing Manager role.
We're looking for someone who genuinely enjoys systems, workflows, data, automation and solving complex marketing operations problems — someone who can get into the detail, identify what's not working and build a smarter, more scalable way of doing things.
You'll work closely with senior leadership and Sales to build a marketing operation that supports revenue growth, improves lead quality and gives the business clear visibility across the customer journey.
About the Role Reporting directly to senior leadership, you'll own and continuously improve the company's marketing operations ecosystem.
Your primary focus will be HubSpot, CRM architecture, marketing automation, data quality, lead management, reporting and system optimisation .
You'll be responsible for making sure the marketing technology stack is properly configured, integrated and being used to its full potential.
You'll also work closely with Sales to improve lead handover, lifecycle management, conversion and visibility across the pipeline.
Key Responsibilities Own and optimise HubSpot CRM and Marketing Hub , including configuration, workflows, automation and ongoing improvement.
Design, build and troubleshoot complex HubSpot workflows and automation .
Develop and maintain lead lifecycle, lead scoring, segmentation and nurture processes.
Improve CRM data quality, governance, structure and reporting.
Identify gaps and inefficiencies across the marketing technology ecosystem and implement practical solutions.
Manage integrations between HubSpot and other business systems and platforms.
Build dashboards and reporting that provide clear visibility across marketing performance, lead generation and pipeline contribution.
Work closely with Sales to improve lead quality, lead routing, handover processes and conversion.
Document systems,



workflows and processes to create a scalable marketing operations function.
Monitor and optimise website, landing page and conversion performance where it impacts lead generation.
Support campaign execution through automation, segmentation and data-driven targeting.
Work with external developers, agencies and technology partners where specialist support is required.
Act as the internal subject-matter expert for HubSpot and marketing operations.
About You We're looking for someone who is exceptionally strong in Marketing Operations and HubSpot .
You may have a background in Marketing Operations, Marketing Automation, CRM, Revenue Operations or MarTech — but what's most important is your ability to own the systems and solve problems at a technical and operational level .
You are someone who enjoys getting into the detail.
You don't just know how to use HubSpot — you understand how to build, structure, troubleshoot and optimise it.
You'll ideally bring: 5+ years' experience in Marketing Operations, Marketing Automation, CRM Operations, RevOps or a closely related field .
Advanced, hands-on HubSpot expertise across CRM, Marketing Hub, workflows, automation and reporting.
Demonstrated experience designing and managing complex automation and workflow architecture .
Strong understanding of CRM architecture, data structures, segmentation and lifecycle management.
Experience integrating HubSpot with other systems and platforms.
Strong data management and troubleshooting skills, with a genuine eye for detail.
Experience building meaningful dashboards, reports and performance insights.
A strong understanding of the relationship between marketing operations, lead generation and revenue.
The ability to work independently, diagnose problems and implement solutions without needing constant direction.
Strong communication skills and the ability to work effectively with senior stakeholders, Sales and external technical partners.




The Person We're Looking For We're particularly interested in people who are: Deeply experienced in HubSpot rather than simply familiar with it.
Naturally analytical and technically minded.
Comfortable working with complex workflows, data and systems.
Highly detail-oriented and process-driven.
Curious about how systems work and motivated to make them better.
Comfortable getting hands-on rather than delegating everything.
Commercially aware and able to connect marketing operations to revenue outcomes.
Self-directed, proactive and confident taking ownership.
Someone who enjoys solving problems that other people might find frustrating.
This role will suit someone who gets genuinely excited about building a clean CRM, fixing a broken workflow, improving an automation sequence or finding a better way to structure data.
Highly Regarded Experience in B2B, events, exhibitions, media, advertising, professional services or other project-based industries .
Experience working in a high-growth or scaling business.
Experience with Webflow or other CMS platforms.
Knowledge of Google Analytics, Google Tag Manager and Google Search Console.
Experience working with APIs, integrations or other marketing technology.
Experience working alongside Sales or within a Revenue Operations workplace.
Experience managing external technical or digital partners.
Why You'll Love This Opportunity Join an established Australian business with ambitious growth plans.
Work directly with senior leadership and have genuine ownership of the marketing operations function.
Become the internal HubSpot and Marketing Operations expert .
Build systems and processes that directly support commercial growth.
Have the autonomy to identify problems, introduce improvements and implement best practice.
Work in a role where your technical expertise and attention to detail will have a visible impact on the business.
Ready to make an impact?
If you're an exceptional Marketing Operations professional who lives and breathes HubSpot, automation, CRM and data , and you're looking for an opportunity where you can genuinely own and improve the marketing engine, we'd love to hear from you.
Click the Apply button or send your updated CV to ****** for a confidential discussion.

📌 Direct Marketing & Crm - Smart Talent Group (New South Wales)
🏢 Smart Talent Group
📍 New South Wales