19 Aug
|
JIVARO recruitment
|
New South Wales
19 Aug
JIVARO recruitment
New South Wales
Deep understanding of the health supplement category and wellness consumer Shape and protect brand strategy, ensuring consistency and explicit differentiation Work directly with the CEO and contribute to strategic decisions Group Head of Marketing | Health Wellness | Sydney ** Must have prior experience working in the supplement category A senior marketing leadership opportunity for a commercially driven, category-experienced marketer ready to own the growth agenda across a multi-brand health and wellness group.
This role has a full remit - strategy, brand, campaigns, digital, customer experience, team leadership and budget.
You'll report directly to the CEO and work alongside the Executive Leadership Team to drive brand growth, strengthen market presence and deliver measurable commercial outcomes across multiple business units.
The right person for this role understands the health supplement and wellness consumer deeply.
You know how to build trust in a category where credibility matters, how to navigate regulatory nuance in communications, and how to connect product efficacy to compelling brand storytelling that converts.
What you'll lead: Own the Group-wide marketing strategy across multiple brands and business units, keeping it tightly aligned to overall business objectives Build and manage annual marketing plans, budgets and performance targets across all entities Drive integrated campaign execution across digital, traditional, trade and retail channels - product launches, seasonal campaigns and customer acquisition Shape and protect brand strategy, ensuring consistency and clear differentiation across the portfolio Lead digital marketing across website performance, SEO, social, email, content and search Champion customer experience strategy - deepening engagement, improving retention and growing lifetime value Develop and inspire a high-performing marketing team through hands-on mentoring,
structured development and succession planning Control the marketing budget, holding agencies and suppliers to account on performance and value Report clearly and regularly to the CEO and Executive Leadership Team on marketing performance and ROI What you'll bring: 10+ years of marketing experience, with at least 5 years in a senior leadership role Direct experience in the health supplement or nutraceutical category - this is essential, not desirable Demonstrated ability to lead marketing across multiple brands or business units simultaneously Strong brand management and integrated marketing capability Proven track record managing sizeable budgets and delivering measurable ROI Deep understanding of the regulatory and compliance landscape in health and supplement marketing Excellent stakeholder management and executive influencing skills Strong people leadership - you build teams, develop talent and drive culture Bachelor's degree in Marketing, Business, Communications or related field Desirable: Asia-Pacific market experience Familiarity with marketing automation, CRM platforms and data analytics tools On offer: Be part of a TGA-certified, award-winning business with over 30 years of manufacturing excellence Work across a genuinely broad portfolio - Australian-made health supplements, skincare and dairy products spanning everyday lifestyle through to premium luxury Join a business with serious global reach Work directly with the CEO and contribute to strategic decisions Be part of a close-knit team where you'll have visibility across the full business, not just your own function Join at a pivotal moment - the business is actively growing its digital and e-commerce capability, and this role sits at the centre of that growth agenda Please note, this role is based 5 days on site in our clients Western Sydney offices.
If this sounds like you, apply today or email your resume straight to ************************ Please note, only shortlisted candidates will be contacted.
For a full list of our current vacancies please visit our website: *****************
📌 Group Head Of Marketing (New South Wales)
🏢 JIVARO recruitment
📍 New South Wales