About the RoleThis is a hands-on commercial role focused on turning traffic into profitable growth across Lifecykel's Shopify Plus D2C ecosystem in Australia, the and the UK.
As our AI-enabled, data-driven Head of Performance eCommerce, you will use performance data, customer behaviour, testing and automation to improve conversion, average order value, subscriptions and customer lifetime value.
You will identify where revenue is being lost, prioritise the highest-impact opportunities and move quickly across Shopify, onsite journeys, offers, personalisation, tracking and technical performance.
Success in this role requires sharp commercial instincts, strong technical capability and a relentless focus on measurable results.
Key ResponsibilitiesShopify Plus and Website Performance
Own the day-to-day performance of our AU and UK Shopify Plus storefronts
Build landing pages, product pages and collections
Execute website updates, campaigns, promotions and product launches
Improve the customer journey from acquisition landing page through to checkout
Monitor site performance, usability, functionality and SEO
Maintain accurate pricing, product information and promotional content
Support the performance and stability of our AU B2B store
Conversion Rate Optimisation
Develop and manage a structured CRO roadmap
Analyse conversion rate, AOV, revenue per session and checkout performance
Identify friction points using analytics, heatmaps and session recordings
Plan, execute and evaluate A/B tests
Improve onsite personalisation, upsells and cross-sells
Measure the commercial impact of website changes
Subscription and Retention
Own and optimise the Recharge subscription ecosystem
Improve subscription acquisition, conversion and customer experience
Develop subscription offers and customer journeys
Identify opportunities to reduce churn and increase recurring revenue




Work closely with CRM, Marketing and Customer Experience teams
Shopify Technology and Execution
Manage Recharge, Rebuy and other Shopify applications
Make hands-on theme, Liquid, HTML and CSS updates directly within Shopify
Build and update sections, templates and onsite functionality
Troubleshoot tracking, application and technical issues
Manage development projects and external technology partners when required
Write explicit briefs and hold agencies and suppliers accountable
Use AI and automation to improve speed, efficiency and decision-making
Ensure GA4, Google Tag Manager and onsite tracking remain accurate
Campaign and Cross-Functional Delivery
Lead onsite execution for campaigns, promotions and product launches
Manage homepage updates, banners, all landing pages and promotional mechanics
Directly manage and report on GA4 and Google Ad Buying
Work closely with Marketing, CRM, Creative, Customer Experience and Operations
Coordinate designers, developers, agencies and external partners
About YouYou are a commercially minded, technically capable eCommerce leader who takes full ownership of performance.
You proactively identify opportunities, prioritise by impact and execute improvements that drive conversion, retention and profitable growth.
You are equally comfortable setting the roadmap, working hands-on in Shopify, briefing partners and clearly communicating results.
What You'll Bring to the Team
5+ years' experience with Shopify Plus storefronts, ideally within a D2C business
Proven success improving conversion and onsite revenue performance
Hands-on experience with Shopify themes, Liquid, HTML and CSS
Strong knowledge of CRO, testing and customer behaviour analysis
Experience managing subscriptions through Recharge
Experience with Rebuy or similar personalisation and upsell platforms
Strong understanding of GA4, Google Tag Manager and buying

📌 Head Of Performance Ecommerce (New South Wales)
🏢 Lifecykel Labs
📍 New South Wales