Social Content Lead (Shortform) (Sydney)

Social Content Lead (Shortform) (Sydney)

19 Aug
|
Fetch Pet
|
Sydney

19 Aug

Fetch Pet

Sydney

? About Fetch
Fetch is how modern pet parents give their pets the best care ??. One pink app ? for insurance, health, and care – easy, fair, and kinda fun. We've raised our Series A from Lightspeed and Airtree, customers love us (rated #1 by Choice Magazine!), and we're growing fast.
We're looking for a
high-output, taste-led
short-form creator who can run ship weekly across TikTok, Reels, and Shorts. You'll make content that feels native, use AI to move faster, and iterate hard based on performance.
Location:
Sydney (Hybrid – Tue/Wed/Thu in-office)
Compensation:
Series A salary + meaningful equity upside
Tools:
iPhone / mirrorless camera, lav mic, basic lighting
Editing:
CapCut, Premiere Pro, Final Cut, or DaVinci Resolve
Tooling:
Descript, Runway, Higgsfield, ElevenLabs, Claude, – whatever you need to ship great content, no token limits
? What you'll do
You'll own the end-to-end short-form machine:
concept → script → shoot → edit → post → learn → iterate
.
Ship short-form across TikTok, Reels, and Shorts (organic + performance-ready)
Run a weekly creative cadence: 5+ solid concepts/week, rapid testing, clear learnings
Shoot + edit fast, with taste (phone-first, low-friction, high output)
Use AI to move quicker and raise the bar (versions, captions, VO, b-roll, edits)
Turn real Fetch moments into content (pet parents, claims moments, vets, product, behind-the-scenes)
Track what's landing (watch time, saves/shares, comments, CTR where relevant) and iterate hard
? What you'll make
The vibe:
fun, native, engaging-first
?✨ Think "TikTok series," not "brand content."




You'll make:
POVs
pet parents actually share ("things I wish I knew", "my dog did WHAT", "vet explains in 15 seconds")
Repeatable series
with a format + running joke (recurring characters, templates, bits)
Creator collabs
end-to-end (brief → script → review → iterate)
Big swings
that earn attention (stunts, challenges, cultural moments)
Paid-ready variants
(multiple hooks/opens/edits for rapid A/B testing)
In-office "shows" we want to build:
Week at Fetch
(shipping, wins, learnings)
Dog of the day
? (office dogs, chaos, wholesome moments)
Hot takes at Fetch
(opinions, debates, contrarian POVs)
Behind the scenes
with prodyct, ops, vets, product (what we're building + what we're testing)
? What we're looking for
Taste: you know what looks native versus "ad-like"
Hooks: you can structure stories for watch time
Craft: you can shoot + edit confidently (CapCut / Premiere / Final Cut / DaVinci)
Culture: you're deep in TikTok/Reels/Shorts and spot trends early
AI fluency: you use tools to ship faster and better (Descript, Runway, ElevenLabs, etc.)
Outcomes mindset: you care what performs and why
? What it's like here
We're ambitious, collaborative, and genuinely enjoy building together.




? You'll have a lot of autonomy to be brave and try your ideas
? Weird is welcome. We value unexpected perspectives and people who think differently, so just be you
? Unlimited AI tooling - no token limits or approvals needed. Just experiment and learn
? Work on a product genuinely loved by thousands of pets and pet parents
? We're growing
FAST
. It's an exciting time to join and you'll directly impact the future of pet health
And the perks:
? Competitive Series A salary + meaningful equity
? Hybrid working (3 days Sydney office, flexible WFH)
? Latest MacBook Pro and a top setup
✈️ Two team retreats each year (Blue Mountains, SXSW, Hunter Valley)
? Office dogs for cuddles and interruptions
? Bean to cup coffee machine, unlimited fruit and snacks. Toblerone on-tap
✉️ How to apply
Apply to the link and include:
Your
TikTok / IG / YouTube
links (or a folder of work)
1–3 pieces you made end-to-end that show your range (organic
or
paid)
If you have it: a link to a
results screenshot
(watch time, shares, CTR, CPA, whatever's relevant)
Your best piece and
why
you think it worked
A system you've built to ship consistently
One experiment you'd run for Fetch in the next 30 days
If this sounds like you, we'd love to see your work. ?
Interview Process
Intro chat:
Mutual fit, role scope, and what you're excited to create
Portfolio / walkthrough:
A couple of projects you've worked on
Meet the team:
Working style, collaboration, and day-to-day at Fetch

📌 Social Content Lead (Shortform) (Sydney)
🏢 Fetch Pet
📍 Sydney

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