White Fox is a globally recognised fashion brand loved by babes and celebs worldwide.
Established in **** and based in Sydney, Australia, White Fox has quickly become the go-to online fashion destination and is continuing to take over wardrobes everywhere
We're looking for a Creative Lead who lives and breathes fashion and content creation, and knows how to turn a product launch into a viral social moment. You'll own the creative direction of shoots, campaigns, and launches - keeping everything on-brand, fresh, and trend-driven. From directing campaigns and managing product launches to capturing feed-worthy content, you'll lead the creative process end-to-end.
Key Responsibilities:
Lead and manage the end-to-end creative process for product shoots, campaigns, and launches, from concept to execution, ensuring deadlines are met in a fast-paced environment
Provide creative and art direction across imagery, graphics, and campaign visuals, ensuring consistent alignment with brand identity
Bring bold, trend-driven concepts to life and develop innovative, creative ideas for product launches, tiered campaigns, brand projects and promotions
Balance creative vision with commercial objectives, making data-driven decisions on what visuals will perform and resonate best
Direct and shoot campaigns in Australia and overseas, ensuring top-quality execution and brand consistency
Capture feed-worthy content using iPhone and digi-cam - with a sharp eye for detail and aesthetics that feel real, current and scroll-stopping
Collaborate with the wider creative, marketing,



and product teams to project-manage launches and campaigns
Stay ahead of social trends, pop culture, and industry movements to keep the brand at the forefront of recent and fresh creative ideas
Approve final imagery, creative concepts, and campaign assets to maintain brand standard and quality
Provide strong styling direction to elevate product presentation and customer appeal
Push boundaries, think big, and set the tone for where White Fox is heading creatively
Proven experience in creative direction, content creation and art direction (preferably within the fashion industry)
A portfolio that demonstrates styling skills, strong visual aesthetics, and innovative campaign ideas
Hands-on experience with shoots, styling, and content creation (local + international)
A strong eye for iPhone and digi-cam photography- able to create imagery that feels organic, authentic, and social-first
Deep knowledge of social-first creative - what works, what doesn't, and what's next
Exceptional leadership and project management skills, with the ability to work cross-functionally
Passionate about fashion, storytelling, pushing creative boundaries and creating moments that go viral
The ability to thrive in a fast-paced, high-energy environment where no two days look the same
Experience using Adobe Creative Suite (in particular Photoshop + Lightroom) and editing apps/ tools
Strong creative copywriting skills with an awareness of trending social language
Onsite gym + weekly Pilates
Generous monthly clothing allowance + ongoing discounts
Fun events throughout the year

📌 Creative Lead (Sydney)
🏢 White Fox Boutique
📍 Sydney