Senior SEO Strategist
At Clue, our success is built on the success of our clients.
Founded in ****, we've spent over 29 years helping businesses grow through digital.
We operate as a boutique, senior-led agency, working with brands locally and internationally across Australia, the United States, Europe and Asia.
Our work spans eCommerce, lead generation and digital platforms.
We combine marketing, website experience, technology and proprietary tools to create measurable commercial outcomes.
The Role
We're looking for a
Senior SEO Strategist
to take ownership of organic and AI-search performance across a portfolio of clients.
This is a hands-on, client-facing role for an experienced SEO practitioner who can develop strategy, communicate it clearly and deliver the work required to generate results.
You will:
Lead SEO strategy and client relationships
Increase qualified organic traffic, leads and sales
Improve client visibility, citations and brand mentions across AI-driven search experiences
Build clear, prioritised SEO roadmaps and move them into delivery
Remain hands-on across technical SEO, content, authority building, analytics and implementation
You'll work directly with clients while collaborating closely with our developers, designers, content specialists and wider marketing team.
Our clients range from businesses with focused 20-page websites to large eCommerce and programmatic sites containing hundreds of thousands of pages.
You'll need to adapt your approach to websites of very different sizes and levels of complexity.
Key Responsibilities
SEO Strategy & Performance
Take ownership of organic and AI-search performance across multiple client accounts
Develop SEO strategies aligned with commercial objectives, customer journeys and performance targets
Connect SEO activity to qualified traffic, leads, transactions and revenue
Complete keyword, topic, competitor and search-intent research
Turn audits, research and performance data into clear, prioritised roadmaps
Monitor performance and continually test, refine and improve the strategy
Run client sessions with clear insights, direction and next actions
Technical SEO & Implementation
Conduct advanced technical, on-page, content, authority and competitive SEO audits
Diagnose crawling, rendering, indexing, canonicalisation and website-performance issues
Work across site architecture, internal linking, redirects, structured data, XML sitemaps, faceted navigation and Core Web Vitals
Develop keyword maps connecting search demand with website structure, products, services and customer journeys
Plan category, collection and product structures for large eCommerce websites
Develop and manage programmatic SEO initiatives where appropriate
Work directly in WordPress, Shopify and other content-management or eCommerce platforms
Work with developers to implement technical solutions and validate completed changes




Ensure recommendations move into delivery rather than remaining in reports
Content, Authority & Digital PR
Develop content strategies based on search demand, customer intent, competitor gaps and commercial opportunities
Produce content briefs, on-page recommendations and internal-linking plans
Review and improve page structures, headings, metadata, copy and topical coverage
Determine what content should be improved, consolidated, expanded, redirected or removed
Assess backlink profiles and identify authority gaps, risks and opportunities
Develop ethical, white-hat link acquisition strategies
Identify opportunities for digital PR, partnerships, outreach and link-worthy content
Data, AI Search & Automation
Use Google Search Console, GA4, Screaming Frog, Ahrefs, Semrush and related tools to diagnose performance and uncover opportunities
Use Excel or Google Sheets to analyse and interpret large datasets
Report on qualified traffic, leads, sales, revenue, visibility, citations and other meaningful outcomes
Maintain a strong understanding of how search engines, AI assistants and answer engines discover, evaluate and cite information
Apply practical GEO and AI-search approaches while maintaining strong SEO foundations
Monitor client and competitor citations and brand mentions across relevant AI platforms
Test how content, authority, entities, website structure and brand signals influence AI-search visibility
Use AI and automation to improve research, analysis, reporting, content workflows and quality assurance
Build repeatable workflows that improve efficiency without compromising judgement or quality
Client Collaboration & Commercial Growth
Build trusted relationships with client decision-makers and internal marketing teams
Explain complex SEO and technical issues in clear commercial language
Present recommendations confidently and support clients in making informed decisions
Work with design and development teams on website structure, usability, customer journeys and conversion
Identify opportunities to expand or improve the work within existing client accounts
Contribute to Clue's SEO, AI-search and automation methodologies
Who You Are
You are an experienced SEO practitioner who enjoys being hands-on and wants greater ownership, client contact and strategic influence.
You can move confidently between advanced technical detail and the bigger commercial picture.
You are comfortable investigating technical issues, reviewing content, analysing data,



developing strategies and explaining your recommendations to clients.
You have:
At least five years of substantial, hands-on SEO experience, ideally in an agency or multi-client workplace
Demonstrable organic-search results that you personally helped deliver
Experience owning SEO strategy, implementation and performance—not simply reporting on activity
Advanced knowledge of technical SEO, keyword research, on-page optimisation, content strategy, internal linking and authority building
Experience with eCommerce, large websites, complex product structures or programmatic SEO
Strong capability with Google Search Console, GA4, Moz, Profound, Screaming Frog, Ahrefs, Semrush and Excel or Google Sheets
Experience working with WordPress, Shopify or similar platforms
The technical knowledge to diagnose SEO issues, define solutions and work effectively with developers
Experience with backlink analysis, link acquisition and digital PR opportunities
Robust commercial judgement and a focus on qualified traffic, leads, sales and revenue
Confidence leading client conversations and presenting recommendations
A practical understanding of AI search and GEO, with active use of AI and automation in your own work
You are curious, proactive and committed to sustainable, white-hat SEO practices.
You know how to identify meaningful opportunities without chasing every new tactic or trend.
What We Offer
A senior SEO role with real ownership of strategy, delivery and client outcomes
The opportunity to remain hands-on while developing further as a strategist
An experienced, senior-level digital team
Direct access to design, development, marketing and technology capabilities
Exposure to websites ranging from focused lead-generation sites to eCommerce and programmatic platforms with hundreds of thousands of pages
The opportunity to help shape Clue's approach to SEO, AI search and automation
Ongoing support with tools, training and professional development
The potential to grow into a search leadership position as the capability expands
How to Apply
If you're an experienced SEO strategist looking for greater ownership, more direct client influence and the opportunity to shape how businesses approach traditional and AI-driven search, we'd like to hear from you.
Please include a cover letter outlining:
Two or three SEO accounts or projects you've worked on and the results you achieved
What you personally owned and delivered
A technical or performance problem you diagnosed and how you approached it
Your experience with large, complex or eCommerce websites
The SEO, analytics and data tools you regularly use
How you currently use AI and automation in your work
For an added edge, submit a short introductory video.
Important Details
Applicants must be Australian permanent residents or citizens.
This is an in-office role based at our South Perth office.

📌 Senior Seo Strategist (Perth)
🏢 Clue
📍 Perth