We are seeking an experienced Business Analyst to lead end -to -end business analysis activities across customer engagement and digital workflow initiatives. The role will focus on mapping current -state processes, defining future -state solutions, and ensuring seamless integration across systems and stakeholders.

Key Responsibilities


- Lead end -to -end business analysis activities, including current -state process mapping and future -state workflow design across digital and customer engagement touchpoints.

- Translate business, marketing, CRM, ecommerce, and operational requirements into clear and detailed functional specifications.

- Analyse data flows across multiple systems to define integration requirements, data mappings, transformation logic, and exception handling scenarios.

- Facilitate stakeholder workshops with cross -functional teams including marketing, digital, operations, and IT to gather, validate, and refine requirements.

- Develop comprehensive documentation including business requirements documents (BRDs), functional specifications, user stories, process flows, and acceptance criteria.

- Identify dependencies,



risks, and impacts across systems and teams to ensure smooth delivery.

- Work closely with developers, testers, and internal teams to ensure requirements are clearly understood, traceable, and delivered to expected quality standards.

- Support testing activities including UAT coordination, validation of business rules, and defect triage.