Join to apply for the Creative Strategist @ Eucalyptus role at Hatch

We’re making good health last a lifetime. More than 1 billion people globally live with obesity, a major leading indicator of preventable chronic diseases such as diabetes and heart disease.

Eucalyptus (or ‘Euc’ for short) is the company behind Juniper, one of the world’s largest weight‑management programs combining GLP‑1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team. It also owns a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health, fertility, skincare and preventative health. These clinics create one ecosystem designed to make good health last a lifetime.

Our published clinical research on Juniper demonstrates that patients in our program are 4× as likely to lose significant weight through their course of treatment. For our other clinics, we apply the same evidence‑based philosophy of combining medical science, personalised care and behavioural insights to improve patient outcomes.

Since launching, we’ve grown fast to support millions of patients. In the last 12 months…

- Globally, grew revenue by >130% YoY, while reducing cash burned by 90% YoY, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree (early backers of companies like Canva, Stripe and AirBnb)
- Grew to over 100,000 monthly active patients globally across our weight‑management program
- Grew from 4,000 to ~40,000 patients in the UK, and received selective NICE endorsement to provide service to the NHS
- Tailored our offering to over 5,000 patients in Germany and Japan, with a goal to extend our patient base to over 30,000 patients across both markets in 2025

What’s Next?





Our goal for the next 3 years is to be supporting 1 million patients globally – to live better for longer – by launching into new conditions, demographics and geographies as we move towards our vision of creating a preventative healthcare ecosystem.

About The Role (What You’ll Be Doing)

- Leverage performance data, market trends, competitor and patient insights to create compelling content across all channels, with a focus on digital channels such as Meta, YouTube and TikTok.
- Lead the creative process from initial concept to final delivery, ensuring assets are engaging and aligned with channel best practice.
- Drive A/B testing, creative iteration and rapid experimentation to ensure a continuous learning approach.
- Regularly monitor ad performance and provide actionable insights to guide future creative.
- Collaborate with content creators, producers, designers and video editors to produce high‑quality work that grows the brand.
- Utilise cultural events as a source of inspiration to create topical content that builds cult brand awareness.

About You (Who You Are)

- 5+ years of experience as a creative strategist or in similar roles, with in‑house experience as a bonus.
- Passionate about creative trends and recent platforms, combining ideas with data to deliver effective marketing.
- Proactive and driven to continuously optimise and improve creative work.
- Proven track record in performance creative,



producing successful ads and UGC.
- Familiarity with content shoots; being on set, directing talent, collaborating with videographers.

Why you should join Euc

- Our teams are incredibly passionate – work with high‑performing teams who care deeply about our patients. Expect ownership in tackling meaningful challenges, and receive feedback that helps you grow.
- We move at incredible speed – build, test and learn outside of your comfort zone alongside curious, driven teammates.
- We will invest in your career – get access to learning budgets and mentorship from leaders across Australia, the UK, Germany and Japan, and collaborate with top‑tier teams from the Philippines and South Africa. You’ll also gain global experience with opportunities to move across teams, explore new markets and travel between them.
- We are all owners – equity for everyone means you share in our success and your ideas will be valued regardless of your role.
- We play as hard as we work – experience catered wellness talks, exercise classes, wellness tracking, free barista coffees, funded social clubs and quarterly rooftop parties.
- We’ll have your back – receive support at every stage of life and career through our generous parental and miscarriage leave, to health, professional development, personal days and our Employee Assistance Program.

? Please consider applying even if you don't meet 100% of what’s outlined ?

At Eucalyptus, we value individuals from all backgrounds, experiences and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

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📌 Creative Strategist @ Eucalyptus (New South Wales)
🏢 Hatch
📍 New South Wales