Buzz is a global product design company that creates signature moments for travel. For two decades, we’ve partnered with world-leading airlines, hotels, cruise and rail brands to reimagine travel with innovative product experiences. Our creations become iconic collaborations and keepsakes that span luxury amenity, skincare, textiles and sleepwear, tabletop and service ware, tech, audio and children’s products. By bringing extraordinary brands together, we create carefully considered partnerships that become meaningful collaborations for all.

WHAT IS THE ROLE

You will be responsible for developing and driving the digital marketing strategy to ensure we deliver e-Commerce revenue growth across AU and US stores, by meeting sales budgets, conversion rates, transaction volumes, and GPAD targets through targeted campaigns and platform enhancements.

More specifically you will lead and deliver the following:

- Develop and execute a comprehensive digital marketing strategy across eCommerce, corporate website, and social channels, identifying and implementing best-in‑class innovations and tactics.
- Conduct a thorough current-state review of eCommerce and corporate website capabilities (UX, CX, SEO, backend, AI integrations) and deliver an approved phased roadmap for improvements.
- Lead the development and rollout of key platform initiatives, Autonomous B2B Sales Agents, Generative Design‑as‑a‑Service, Algorithmic Brand Matchmaking, and Predictive Replenishment.
- Own ongoing website management and optimisation for both eCommerce and corporate sites, focusing on look & feel, conversion, SEO, content, and product assortment.
- Build and grow the customer database by 20% YOY through effective data cleansing, segmentation, A/B testing,



and lead‑generation campaigns.
- Manage and optimise paid advertising across Google, Meta, LinkedIn, and other platforms, including content planning, budgeting, performance monitoring, and agency cost control.
- Execute the overarching eCommerce marketing calendar, including digital launch campaigns for new products/features, retargeting, social content, and full-funnel customer acquisition and nurturing.
- Support customer experience by developing marketing template responses and aligning on SLAs (e.g., 24-hour response to eCommerce queries).
- Deliver monthly digital performance reports with actionable insights, recommendations, and learnings to drive continuous improvement.
- Proactively manage the digital marketing and platform development budget to deliver on or under target, identifying cost savings through AI automation, process improvements and efficient vendor management.
- Contribute creative “Buzz Twist” innovations by leveraging performance data and industry insights to enhance product ranging, customisation, personalisation, brand storytelling, and digital customer experiences.

WHAT ARE WE LOOKING FOR?

We are looking for a seasoned Senior Digital Stategist who has demonstrated the ability to own the vision and strategy for eCommerce, website, social media, performance marketing and recent digital capabilities.





You must have a solid track record of driving the strategy to improve ecommerce revenue, and be confident in your ability and experience to work autonomously, consulting with Marketing Director but really being in the driver's seat of eCommerce. It would be advantageous to have worked also in a B2B role but not essential.

BUZZ CULTURE

At Buzz, we pride ourselves on doing things in ways that inspire discovery. Our fast‑paced, vibrant culture can be experienced the moment you step foot into our office and realise you are in our Buzz Café, with drinks and endless coffee and daily breakfast and lunch for everyone’s enjoyment.

Our employees are creative and passionate beings. They push boundaries, thrive out of comfort zones, love a challenge and tackle them head on. Our collaborative teams deliver amazing results by trusting in one another’s expertise. The way we innovate and add a Buzz twist to everything we do is what we hope will inspire you.

We have generous employee benefits too, from rewards to paid parental and birthday leave. We might be biased, but we think Buzz is leading the way as a great employer. Our culture is truly values‑driven, which is what we believe makes Buzz a uniquely wild and welcoming place to work.

If the above sounds like you, we would love to hear from you! So please apply NOW!!

Whilst we'd love to respond to everyone personally, this is unfortunately not possible. If you haven't heard back from us within 4 weeks of submitting your application, we thank you for taking the time to express your interest, however, you were not short-listed on this occasion.

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📌 Senior Digital Strategist (Melbourne)
🏢 Buzz
📍 Melbourne