Herd MSL represents one of Australia’s largest and most-awarded agency groups, and part of Publicis Groupe ANZ and global PR network MSL. With more than 25 years in market, we’ve delivered award- winning work across PR, social and influencer – including a Finalist for B&T; Creator Agency of the Year.

Our social and content offering has been growing significantly as we partner with brands who want to be in it, not around it - showing up in culture, creating noise and staying relevant. We move fast, keeping pace with trends, launches and moments as they happen.

Overview

We are seeking an Influencer Account Director to join our team. This role involves leading the strategic development and delivery of influencer programs across paid, owned, and earned channels, ensuring work is insight‑led, culturally relevant and delivers measurable business impact for our clients.

You will be responsible for shaping the quality and ambition of our influencer output – turning strategy into best‑in‑class campaigns across TikTok, Meta, YouTube, Snapchat, and emerging platforms. The role requires deep expertise in beauty across both luxury and consumer brands, with a solid understanding of category nuances, talent ecosystems, and the role of influence within the beauty landscape.

Responsibilities

- The go‑to on influencer marketing across the agency, super charging Herd MSL’s influencer offering.
- Provides strategic oversight of influencer programs across key accounts, ensuring excellence in approach, compliance, creativity, and measurable commercial impact (not day‑to‑day execution)
- Leads the development of best‑in‑class, end‑to‑end influencer strategies that are insight‑led, culturally relevant, and integrated across social, content, PR, media and brand platforms.




- Drives the day‑to‑day relationship with an agency village – including both paid media and creative agencies. With a clear understanding of how influencer integrates into paid media environments.
- Drives influencer thinking into upstream strategy and client conversations, proactively identifying opportunities where influencer marketing can unlock brand and business growth, including its role in full‑funnel paid strategies.

Qualifications

- At least 5 years experience leading high profile influencer campaigns in an agency setting.
- Deep beauty expertise across both luxury and consumer brands, with a strong understanding of how influence operates within beauty culture.
- Demonstrated experience delivering measurable commercial impact.
- A portfolio which demonstrates best‑in‑class, end‑to‑end influencer strategies that are insight‑led, culturally relevant, and integrated across social, content, PR, media and brand platforms.
- Client and team leadership experience.

Diversity, Inclusion, Equity

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

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📌 Influencer Account Director (New South Wales)
🏢 Publicisgroupe
📍 New South Wales