About Us

BioCentral Laboratories (BCL) is an Australian-owned company providing innovative, practical and environmentally responsible solutions across a range of industries. Our Agriculture division is home to the AquaBoostAG product range, working with growers, agronomists, distributors and industry partners to support better outcomes in the field.

With a strong focus on quality, customer relationships and product innovation, BCL is continuing to grow its presence in agriculture and expand its product offering to meet evolving market needs.

As part of this growth, we are seeking an Agricultural Sales Manager to join our Agriculture division and help strengthen BCL’s position within the sector.

About the Role

The Agricultural Sales Manager will be responsible for developing new business, growing existing accounts and expanding the AquaBoostAG customer and reseller network.

Working closely with growers, distributors, agronomists, consultants and other industry stakeholders, you will identify customer and market opportunities, build strong commercial relationships and help uncover opportunities for new applications, customised blends and additional products.

The role also involves providing practical product support, assisting with customer trials where required and representing BCL across the agricultural industry. Regular domestic travel is required, with a company vehicle provided as part of the role.

Key Responsibilities

Sales & Business Development

- Support the implementation of agreed sales and business development plans.

- Identify, develop and secure new business opportunities, both directly and through strategic alliances and channel partners.

- Build and maintain an active sales pipeline, including prospecting and territory planning.





- Grow existing accounts and generate repeat business through proactive account management.

- Identify opportunities for customised blends, additional core products and new product applications based on customer requirements and market demand.

- Monitor market trends, competitor activity and customer needs.

- Work collaboratively with internal teams, including BCL’s chemist, to assess and develop suitable solutions for identified customer and market opportunities.

- Collaborate with the marketing team on targeted campaigns and market development activities.

Customer & Product Engagement

- Build and maintain relationships with customers, resellers, distributors and industry stakeholders.

- Conduct customer meetings, product demonstrations, training and product presentations.

- Represent the company at relevant conferences, field days and industry events.

- Maintain strong working knowledge of the AquaBoostAG product range, equipment and applications to confidently support customer discussions.

- Provide practical product and application guidance to customers, resellers and distributors.

- Coordinate and support customer product trials and testing where required.

- Gather and communicate customer feedback to support product improvement and development.

Reporting & Market Insights

- Maintain accurate and timely records of customer, prospect and distributor activities in the CRM system.





- Provide quarterly written reports covering:

- key sales activities and outcomes

- progress against agreed priorities

- customer issues and feedback

- competitor and market updates

- planned activities for the following quarter

- Gather relevant market information to support sales planning, business strategy and product development.

Key Responsibilities

- Demonstrated sales or business development experience within agriculture, agribusiness or a related industry is highly desirable.

- Strong practical understanding of agricultural products and applications, with the ability to understand customer needs and recommend suitable solutions.

- Excellent communication, presentation, negotiation and relationship-building skills.

- Strong commercial acumen, with the ability to identify opportunities, develop new business and drive revenue growth.

- Strong organisational skills, with the ability to manage competing priorities and work independently.

- Proficiency in Microsoft Office, CRM systems and reporting tools.

- An established network within the agricultural sector is desirable.

- Willingness to travel regularly within Australia.

Why Join BioCentral?

- Play a key role in the continued growth of BCL’s agriculture division

- Build and grow a market with the opportunity to make a genuine commercial impact

- Work closely with customers and internal teams to help shape current product and market opportunities

- Company vehicle provided as part of the role

- Join an Australian-owned business with a practical, innovative and customer-focused approach

If this position aligns with your skills and career aspirations, we'd love to hear from you.

📌 Agricultural Sales Manager (Adelaide)
🏢 BioCentral Laboratories
📍 Adelaide