Senior SEO Strategist

At Clue, our success is built on the success of our clients.

Founded in 1997, we’ve spent over 29 years helping businesses grow through digital. We operate as a boutique, senior-led agency, working with brands locally and internationally across Australia, the United States, Europe and Asia. Our work spans eCommerce, lead generation and digital platforms. We combine marketing, website experience, technology and proprietary tools to create measurable commercial outcomes.

The Role

We’re looking for a Senior SEO Strategist to take ownership of organic and AI-search performance across a portfolio of clients. This is a hands-on, client-facing role for an experienced SEO practitioner who can develop strategy, communicate it clearly and deliver the work required to generate results.

You will:

- Lead SEO strategy and client relationships

- Increase qualified organic traffic, leads and sales

- Improve client visibility, citations and brand mentions across AI-driven search experiences

- Build clear, prioritised SEO roadmaps and move them into delivery

- Remain hands-on across technical SEO, content, authority building, analytics and implementation

You’ll work directly with clients while collaborating closely with our developers, designers, content specialists and wider marketing team. Our clients range from businesses with focused 20-page websites to large eCommerce and programmatic sites containing hundreds of thousands of pages. You’ll need to adapt your approach to websites of very different sizes and levels of complexity.

Key Responsibilities

SEO Strategy & Performance

- Take ownership of organic and AI-search performance across multiple client accounts

- Develop SEO strategies aligned with commercial objectives, customer journeys and performance targets

- Connect SEO activity to qualified traffic, leads, transactions and revenue

- Complete keyword, topic, competitor and search-intent research

- Turn audits, research and performance data into clear, prioritised roadmaps

- Monitor performance and continually test, refine and improve the strategy

- Run client sessions with clear insights, direction and next actions

Technical SEO & Implementation

- Conduct advanced technical, on-page, content, authority and competitive SEO audits

- Diagnose crawling, rendering, indexing, canonicalisation and website-performance issues

- Work across site architecture, internal linking, redirects, structured data, XML sitemaps, faceted navigation and Core Web Vitals

- Develop keyword maps connecting search demand with website structure, products, services and customer journeys

- Plan category, collection and product structures for large eCommerce websites

- Develop and manage programmatic SEO initiatives where appropriate

- Work directly in WordPress, Shopify and other content-management or eCommerce platforms

- Work with developers to implement technical solutions and validate completed changes





- Ensure recommendations move into delivery rather than remaining in reports

Content, Authority & Digital PR

- Develop content strategies based on search demand, customer intent, competitor gaps and commercial opportunities

- Produce content briefs, on-page recommendations and internal-linking plans

- Review and improve page structures, headings, metadata, copy and topical coverage

- Determine what content should be improved, consolidated, expanded, redirected or removed

- Assess backlink profiles and identify authority gaps, risks and opportunities

- Develop ethical, white-hat link acquisition strategies

- Identify opportunities for digital PR, partnerships, outreach and link-worthy content

Data, AI Search & Automation

- Use Google Search Console, GA4, Screaming Frog, Ahrefs, Semrush and related tools to diagnose performance and uncover opportunities

- Use Excel or Google Sheets to analyse and interpret large datasets

- Report on qualified traffic, leads, sales, revenue, visibility, citations and other meaningful outcomes

- Maintain a strong understanding of how search engines, AI assistants and answer engines discover, evaluate and cite information

- Apply practical GEO and AI-search approaches while maintaining strong SEO foundations

- Monitor client and competitor citations and brand mentions across relevant AI platforms

- Test how content, authority, entities, website structure and brand signals influence AI-search visibility

- Use AI and automation to improve research, analysis, reporting, content workflows and quality assurance

- Build repeatable workflows that improve efficiency without compromising judgement or quality

Client Collaboration & Commercial Growth

- Build trusted relationships with client decision-makers and internal marketing teams

- Explain complex SEO and technical issues in clear commercial language

- Present recommendations confidently and support clients in making informed decisions

- Work with design and development teams on website structure, usability, customer journeys and conversion

- Identify opportunities to expand or improve the work within existing client accounts

- Contribute to Clue’s SEO, AI-search and automation methodologies

Who You Are

You are an experienced SEO practitioner who enjoys being hands-on and wants greater ownership, client contact and strategic influence. You can move confidently between advanced technical detail and the bigger commercial picture. You are comfortable investigating technical issues, reviewing content, analysing data,



developing strategies and explaining your recommendations to clients.

You have:

- At least five years of substantial, hands-on SEO experience, ideally in an agency or multi-client environment

- Demonstrable organic-search results that you personally helped deliver

- Experience owning SEO strategy, implementation and performance—not simply reporting on activity

- Advanced knowledge of technical SEO, keyword research, on-page optimisation, content strategy, internal linking and authority building

- Experience with eCommerce, large websites, complex product structures or programmatic SEO

- Solid capability with Google Search Console, GA4, Moz, Profound, Screaming Frog, Ahrefs, Semrush and Excel or Google Sheets

- Experience working with WordPress, Shopify or similar platforms

- The technical knowledge to diagnose SEO issues, define solutions and work effectively with developers

- Experience with backlink analysis, link acquisition and digital PR opportunities

- Strong commercial judgement and a focus on qualified traffic, leads, sales and revenue

- Confidence leading client conversations and presenting recommendations

- A practical understanding of AI search and GEO, with active use of AI and automation in your own work

You are curious, proactive and committed to sustainable, white-hat SEO practices. You know how to identify meaningful opportunities without chasing every new tactic or trend.

What We Offer

- A senior SEO role with real ownership of strategy, delivery and client outcomes

- The opportunity to remain hands-on while developing further as a strategist

- An experienced, senior-level digital team

- Direct access to design, development, marketing and technology capabilities

- Exposure to websites ranging from focused lead-generation sites to eCommerce and programmatic platforms with hundreds of thousands of pages

- The opportunity to help shape Clue’s approach to SEO, AI search and automation

- Ongoing support with tools, training and professional development

- The potential to grow into a search leadership position as the capability expands

How to Apply

If you’re an experienced SEO strategist looking for greater ownership, more direct client influence and the opportunity to shape how businesses approach traditional and AI-driven search, we’d like to hear from you.

Please include a cover letter outlining:

- Two or three SEO accounts or projects you’ve worked on and the results you achieved

- What you personally owned and delivered

- A technical or performance problem you diagnosed and how you approached it

- Your experience with large, complex or eCommerce websites

- The SEO, analytics and data tools you regularly use

- How you currently use AI and automation in your work

For an added edge, submit a short introductory video.

Key Details

Applicants must be Australian permanent residents or citizens. This is an in-office role based at our South Perth office.

📌 Senior SEO Strategist (Perth)
🏢 Clue
📍 Perth