We are seeking a strategic and results-driven Senior Marketing Performance Manager to lead and elevate our marketing function across all centres.
As a key member of the executive leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that drives brand growth, centre occupancy, and long-term business success.
About Us
Mini Masterminds is a privately owned, family-run organisation committed to delivering high-quality early childhood education and care in a safe, welcoming, and nurturing workplace.
Our teams are passionate professionals dedicated to achieving the highest standards for children, families, and communities across all our centres.
Key Responsibilities
Develop and lead the overarching marketing strategy aligned with business growth and occupancy targets
Drive brand positioning, ensuring consistency and excellence across all childcare centres
Oversee multi-channel marketing initiatives including digital, social media, PR, events, and local area marketing
Lead and mentor the marketing team, fostering innovation, accountability, and high performance
Partner with senior leadership to align marketing initiatives with financial and operational objectives
Analyse market trends, customer insights, and competitor activity to inform strategic decisions
Oversee digital strategy including website optimisation, SEO, paid advertising, and campaign performance




Lead centre-specific marketing plans to maximise enrolments and community engagement
Manage agency, supplier, and stakeholder relationships
Identify and execute PR opportunities to enhance brand visibility and reputation
Drive continuous improvement through data-led decision making and performance tracking
About You
Proven experience in a senior marketing leadership role
Strong strategic thinking with the ability to translate vision into measurable outcomes
Demonstrated success in driving growth, brand awareness, and customer acquisition
Experience managing multi-site or multi-brand marketing (highly regarded)
Strong leadership skills with experience building and developing high-performing teams
Expertise across digital marketing, brand management, and campaign execution
Excellent communication, stakeholder management, and influencing skills
Commercially minded with strong analytical and financial acumen
Experience in early childhood, education, or service-based industries (desirable)
Willingness to travel between centres and head office as required
What We Offer
Competitive executive-level remuneration package
Opportunity to shape and lead the marketing direction of a growing organisation
Supportive and collaborative executive team environment
Ongoing professional development and leadership growth
Strong focus on work/life balance
Career progression within an expanding business
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📌 Senior Marketing Performance Manager (Sydney)
🏢 Mini Masterminds
📍 Sydney