Founded in Torquay in ****, Rip Curl is The Ultimate Surfing Company, born from a relentless pursuit for waves, adventure, and freedom, called 'The Search'.
Today, The Search continues to inspire all that we do, from the products we make, the events we run, the athletes we support, and the values we strive to uphold.
Built by surfers, for surfers, Rip Curl is a global company that has been leading the surf industry for over 50 years.
As a certified B Corp, we aim to prioritise people and planet in everything we do.
About the Role
We're looking for an experienced and commercially mindedHead of Membership & CXto lead the next evolution of customer growth, loyalty and digital customer experience at Rip Curl.
Reporting to the GM Digital, this senior leadership role is responsible for defining how Rip Curl acquires, engages, rewards and retains customers across every stage of the customer journey.
You'll own the strategic direction and performance ofClub Rip Curl, customer acquisition, CRM, lifecycle marketing, personalisation, customer communications and the broader digital customer experience.
This is a highly influential role that sits at the intersection of customer, digital, retail, data and brand.
You'll leverage customer insights to create connected experiences across our digital and retail channels, driving stronger engagement, retention, advocacy and long-term commercial growth.
If you're passionate about customer growth, loyalty, digital innovation and building high-performing teams, we'd love to hear from you.
About the Team
The Digital team plays a critical role in shaping how Rip Curl connects with customers around the globe.
Working cross-functionally with Retail, Product, Brand, Customer Experience and Technology teams, you'll help create seamless and meaningful experiences that strengthen customer relationships and deliver measurable business outcomes.
This is a collaborative, ambitious and customer-obsessed team focused on unlocking growth through data, innovation and exceptional customer experiences.
What You'll Be Responsible For
Customer Acquisition & Growth
Own the customer acquisition strategy across paid, owned and emerging digital channels
Drive new customer growth while improving acquisition efficiency and return on investment
Grow demand through paid media, search, social and organic channels
Identify, test and scale new customer growth opportunities




Monitor channel performance and optimise marketing investment to maximise commercial outcomes
Lead CRM, lifecycle marketing and customer retention strategy
Set engagement priorities and performance measures across owned customer channels
Oversee customer communications governance and effectiveness
Drive improvements in retention, repeat purchase behaviour and customer lifetime value
Develop strategies that strengthen customer relationships throughout the lifecycle
Own the strategic direction and ongoing evolution of Club Rip Curl
Grow membership acquisition, engagement, participation and value
Leverage loyalty programs to increase retention and customer lifetime value
Ensure Club Rip Curl delivers exceptional member experiences and commercial impact
Drive membership adoption across both digital and retail channels through strong retail engagement and activation
Shape connected digital experiences across the customer journey
Lead the strategy and performance of SearchGPS and personalisation capabilities
Translate customer insights into personalised experiences that improve engagement and conversion
Identify opportunities to improve customer discovery, experience and commercial results
Partner with Data & Insights teams to leverage behavioural trends and customer segmentation
Leadership & Team Development
Lead, coach and develop a high-performing Membership & Growth team
Build capability across digital marketing, CRM, loyalty and personalisation
Establish clear priorities, accountability and high-performance ways of working
Foster strong collaboration across Digital, Retail, Product, Brand and Customer teams
Influence and engage stakeholders across the business to deliver customer-focused outcomes
What You'll Bring
Proven experience leading customer growth, digital marketing, CRM, loyalty or customer engagement functions
Demonstrated success developing and executing multi-channel customer acquisition and retention strategies




Strong commercial acumen with the ability to connect customer outcomes to business performanceExperience leading, coaching and developing high-performing teams
Strong analytical capability and confidence using data to inform decision making
Exceptional stakeholder management, communication and influencing skills
Deep understanding of customer journeys, engagement strategies and membership or loyalty programs
Ability to translate business objectives into scalable customer growth initiatives
Experience within retail, ecommerce or consumer-facing brands will be highly regarded
Exposure to marketing technology, customer data platforms or personalisation initiatives is advantageous
Relevant qualification in Marketing, Business, Commerce or a related discipline
Why Join Us
At Rip Curl, we're driven by The Search; a passion for adventure, innovation and pushing boundaries.
Is home to one of the world's most iconic action sports brands
Places customers at the centre of decision making
Invests in innovation, digital growth and customer experience
Supports collaboration, development and career growth
Is committed to creating positive impact as a certified B Corp
This is an opportunity to shape the future of customer loyalty, engagement and digital experience for a globally recognised brand while leading a talented and passionate team.
If you're into great people, good vibes, and creating commercially relevant apparel inspired by trends, fit and functionality, we'd love to hear from you.
Diversity, Inclusion & Belonging at KMD Brands
At KMD Brands, we believe that diversity makes us stronger.
We're committed to building an inclusive workplace where everyone feels valued, respected, and empowered to be themselves.
We celebrate the unique backgrounds, experiences, and perspectives of our people — across age, gender, identity, race, sexual orientation, ethnicity, and physical and mental ability.
We know that when our team reflects the communities we serve, we create better outcomes for everyone.
We proudly acknowledge and pay respect toTangata Whenua, the Indigenous Nations, First Peoples, and Custodians of the lands and waterways on which our brand head offices reside in Aotearoa Recent Zealand, Australia and the United States.
Their enduring connection to land, waters, and culture continues to inspire and guide us.
#J-*****-Ljbffr

📌 Rip Curl Head Of Membership & Cx (Victoria)
🏢 @
📍 Victoria