! Only consdering Australian based applicants !
! Only consdering Australian based applicants !
In-house SEO Specialist (PPC a bonus)
Only run 6 high-value clients (enough time to do great work on each)
Mid–Senior level | Collingwood (hybrid)
SEO & PPC Experience required
We're looking to bring SEO and PPC capability fully in-house by hiring an experienced specialist who can
own organic and paid performance end-to-end
. This role will be responsible for
strategy, execution, optimisation and reporting
across SEO and Google Ads, including on-site SEO for website and project launches.
This hire will become the internal authority on
search visibility, paid media performance and continuous optimisation
.
Minimum 3 years' experience
delivering technical on-site and off-site SEO
Demonstrated SEO results
— able to showcase at least
four Australian websites
ranking strongly in competitive industries
Proven PPC expertise
, including planning, running, and optimising
large-scale Google Ads campaigns
Strategic PPC capability
— able to design full-funnel paid search structures (brand, non-brand, remarketing, testing and optimisation)
Availability to work at least two days per week
from our Collingwood office
What you'll be responsible for
Owning SEO strategy across retained clients and internal projects
Conducting technical audits, on-page optimisation, content optimisation, and off-site initiatives
Embedding SEO best practice into
website builds, redesigns and launches
from day one
Identifying growth opportunities through keyword research, competitor analysis, and search intent mapping
PPC strategy & performance
Developing and owning
PPC strategy
, not just execution




Brand and non-brand search
Remarketing and audience-based campaigns
Testing and experimentation frameworks
Managing budgets, bids, and performance with a strong focus on
ROI and efficiency
Continuously refining account structure to support scale, learnings, and long-term performance
Reporting, insight & collaboration
Owning performance reporting across SEO and PPC, turning data into
clear insights and recommendations
Working closely with strategy, design, and development teams to ensure performance considerations are integrated early
Acting as the internal subject-matter expert for search and paid media, guiding best practice across the agency
Who we are
We're
JTB Studios
— an independent digital development, design, and performance marketing agency based in the creative heart of Collingwood. With over 21 years' experience, we partner with ambitious organisations to build meaningful digital products, platforms, and campaigns.
Our clients include:
Driscoll's Berries
AGL
St Kilda Football Club
Sushi Sushi
The United Nations
Crown Casino
Monash University
We're a team of specialists who value depth of expertise, collaboration, and doing the work properly. We focus on quality outcomes, clear thinking, and creating an workplace where people can do their best work.
Why this role matters
This role is critical to strengthening JTB's in-house performance capability. You'll have genuine ownership over
SEO and PPC strategy
, influence how we approach search and paid media across the agency, and help shape how performance supports broader digital strategy.
This is not a "set and forget" role — it's for someone who wants to
think, test, optimise, and lead
.
#J-*****-Ljbffr

📌 Seo Specialist (Melbourne)
🏢 JTB Studios
📍 Melbourne