POP MART OCEANIA PTY LTD
Sydney NSW
Full time
Circa $80k+ (negotiable commensurate with experience)
Social Media Specialist
About POP MART
POP MART, founded in ****, is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, designer toy culture evangelism and strategic investments, we have built an integrated platform covering the entire designer toy value chain - allowing artists to focus solely on their craft and giving stage to talent from all over the world.
The Opportunity
As POP MART continues to expand across Australia & New Zealand, we're looking for a Social Media Specialist to support our digital growth and enhance our social media presence.
This role is ideal for someone with hands-on experience in social media and digital marketing within a creative, youth-driven brand, who is passionate about content, trends, and engaging online communities.
About the Role
Strategic Planning & Execution: Partner with the HQ team to support the development and execution of local digital marketing strategies, ensuring alignment with brand goals and business objectives.
Campaign & Account Management: Manage day-to-day social media channel operations and support the execution of always-on and campaign activities, coordinating with internal teams and external agencies.
Content Strategy & Publishing: Support content planning and publishing to drive organic reach, engagement, and follower growth, ensuring alignment with brand guidelines and messaging.
Influencer Collaboration: Collaborate with influencers to co-create authentic content that reflects their genuine experiences and resonates with target audiences.
Community Management:



Monitor and manage community engagement across comments and direct messages, maintaining a consistent brand voice and escalating customer issues where required.
Data Analysis & Performance Reporting: Analyse social media performance and contribute to regular reporting, providing insights to support campaign optimisation and decision-making.
About You
Relevant experience in social media or digital marketing (formal qualifications not essential)
Approximately 3-5 years' experience in consumer marketing or social media, ideally within a fast-paced retail, agency, or creative environment
Proven experience in a creative, youth-oriented category (e.g. collectibles, toys, gaming, beauty, fashion, lifestyle) preferred
Strong analytical skills with the ability to interpret data and provide insights
Active user of social media platforms, with a good understanding of trends and popular culture
Ability to manage multiple tasks, meet deadlines, and adapt to changing priorities
Comfortable using digital tools and platforms, with a willingness to learn new technologies
Able to work both independently and collaboratively within a team
Experience working with budgets and campaign performance is beneficial
Robust communication skills, with the ability to work across teams and stakeholders
What we offer:
We provide market-competitive packages
Opportunities to learn and grow through hands-on experience
Career development through new experiences and projects
Stunning Sydney office in Australia Square, team lunches and on-site fitness facility
This is an on-site role, with flexibility for 1-day WFH of your choice, per week
You must be a current resident of Sydney, Australia, with full and permanent working rights
#J-*****-Ljbffr

📌 Social Media Specialist (New South Wales)
🏢 POP MART
📍 New South Wales