We are seeking a highly experienced sales development Lead to own and operate Nexon's lead engine and act as the revenue bridge between Marketing and Sales.
This is not a traditional SDR role.
You will operate as a senior individual contributor and function owner, accountable for converting marketing demand into sales-ready pipeline, protecting sales capacity, and establishing the disciplines, systems, and performance standards that underpin future revenue growth.
You will work at the intersection of marketing, sales, and revenue operations to define, build, and scale our sales development capability.
This role is ideal for someone who has operated at a senior SDR, is commercially astute, and is comfortable owning outcomes end-to-end in a standalone capacity.
Key responsibilities include:
1. Pipeline Generation Qualification: You own the most critical conversion point in the funnel, MQL to SQL, with full accountability for qualifying inbound and outbound demand against defined criteria.
This includes running structured, commercial discovery to surface genuine buying intent and converting marketing demand into high‐quality, sales‐accepted opportunities.
You are responsible for booking sales‐ready meetings with strong conversion potential, protecting sales capacity at all times.
2. Outbound Growth Strategy: You will design and execute outbound programs that materially contribute to pipeline growth, using a disciplined, insight‐led approach.
This includes building multi‐channel outreach across email, phone, LinkedIn, and intent‐based signals, in close partnership with Marketing on target segments, priority accounts, and growth plays.




Success is driven by continuous testing and refinement of messaging and sequencing, with effort focused where demonstrated buying intent and likelihood to convert exist.
3. Sales and Marketing alignment: You will operate as the revenue translator between Marketing and Sales, ensuring qualified meetings meet sales expectations and require minimal requalification.
This role is accountable for tracking qualified leads through the funnel, maintaining clear ownership from handover to opportunity progression.
4. Technology, Data Intelligence Ownership: You are accountable for ensuring the SDR function is measurable, disciplined, and scalable through the effective use of data, tools, platforms, and AI-driven intelligence.
This includes building and maintaining an informed, high-quality database that supports intelligent outreach, clear pipeline attribution, and enables marketing to segment leads by needs, preferences, and technology landscape to drive stronger conversion and growth outcomes The right candidate will combine hands‐on execution with the senior judgement required to build a scalable foundation for growth.
They will establish clear SDR processes, frameworks, and playbooks while simultaneously generating activity and pipeline attribution.




Success is defined by the creation of repeatable indicators that link demand, qualification, and outreach to measurable revenue outcomes.
This role is accountable for building both immediate impact and long‐term growth capability.
How success is measured: Success in this role is explicitly outcome‐driven and measured by growth attribution, spanning both net current acquisition and contribution to upsell and cross-sell activity.
Clear pipeline attribution, opportunity progression, and funnel predictability are non‐negotiable, underpinned by high data integrity and visibility.
Ultimately, success is evidenced by scalable, repeatable SDR processes and a measurable contribution to revenue growth aligned to marketing investment.
We want to hear from you if you: Bring 5+ years' experience in senior sales roles, including prior SDR/BDR experience with strong qualification discipline (e.g. MEDDICC, BANT, or equivalent).
Have established or materially shaped a sales development function and can operate effectively as a sole contributor while working cross‐functionally to deliver outcomes.
Demonstrate strong research and personalisation capability at scale, with the ability to identify priority accounts, key stakeholders, buying triggers, and execute multi‐channel outreach.
Possess strong commercial acumen and problem‐framing skills, with experience in B2B and/or technology environments.
(must)
Exhibit an ownership mindset, with disciplined tracking, structured follow‐up, and consistent execution.
Remain composed, credible, and effective when challenged.

📌 Sales Development Lead (New South Wales)
🏢 Nexon Asia Pacific
📍 New South Wales