BC Game is one of the world's leading crypto-first gaming companies, behind a portfolio of platforms built on a simple belief: technology is a transformative force, and the future of online gaming belongs to those bold enough to build it.
Since ****, we have grown into a global community of millions of players, with more than 10,000 games and over 150 cryptocurrencies supported across our platforms.What sets us apart is how we build.
We set the standard for transparency and fairness through open-source code and provably fair games, and we move at pace, shipping constantly across casino, sports, and live entertainment.
We are not here to follow the industry.
We are here to shape it.Above all, we are a team of builders, problem-solvers, and original thinkers from all over the world, united by the belief that the best products come from bringing different perspectives together.
Now we are bringing that ambition to Melbourne, building a group of exceptional people who want to do the defining work of their careers, take real ownership, and shape global products from the ground up.About the roleWe have millions of players, thousands of games, and no search function.
That is the opportunity.This is a build from zero.
There is no existing team, no roadmap, no tooling and no strategy waiting for you to inherit.
You will audit where we actually stand, decide what matters, fix the technical foundations, build the content engine, and prove that organic search can move registrations and deposits rather than just traffic.
Once it is working, you will make the case for the team and hire it.You will need to be genuinely hands on for the first stretch.
This is not a role where you brief an agency and review a deck.
It will suit someone who has done this in a competitive, restricted vertical before and wants to do it again with real autonomy and a founder who moves quickly.What you will doStrategy and foundationsOwn the organic search strategy across both brands and all priority marketsComplete a baseline audit covering technical health, content, authority and competitive position,



and deliver a prioritised roadmapEstablish the operating model, budget and technology stack for the functionTechnicalOwn site architecture, crawl efficiency, indexation, structured data, page performance and international search configuration, working directly with product and engineeringLead search requirements for every migration, redesign, domain change and recent market launchContent and authorityOwn keyword, topic and entity research, and turn it into a content roadmap with defined quality standardsDirect genuine localisation across priority languages, not translationBuild a sustainable authority strategy through digital public relations, partnerships and editorial placement, and set the risk tolerance for link acquisitionWork alongside the affiliate function so that owned and affiliate activity complement each other rather than competeArtificial intelligence searchExtend the strategy to visibility inside artificial intelligence generated answers, including citation measurement and content structured for accurate interpretationCommercial accountabilityDefine the measurement framework connecting organic activity to registrations, first time depositors and cost per acquisitionReport performance, forecasts and investment cases to the executive teamTeamBuild the headcount plan and business case, then recruit, onboard and lead the teamSelect and manage agency and freelance partners, including scope, performance and commercial termsWhat you bringDirect experience delivering search engine optimisation within iGaming, online casino, sports betting or crypto is essential.
Operator side, affiliate side or agency side is fine, provided you personally owned the outcomesA minimum of eight years in search engine optimisation,



including at least three with accountability for strategy and results at a senior levelDemonstrated experience building a search function from a standing startDeep technical capability, with the ability to diagnose and specify issues credibly to engineers rather than relying on an agency to do it for youExperience delivering organic search across multiple international markets and languagesStrong commercial numeracy, including building a business case, managing a budget, and defending investment against paid alternativesThe ability to influence senior stakeholders, including founder level, and to explain technical dependencies in plain commercial languageA current, evidenced view on how artificial intelligence search surfaces change organic strategy and measurementExcellent written and verbal communication skills in EnglishFull Australian working rightsWhat would set you apartExperience within a crypto-native or offshore operatorExperience working alongside or within an affiliate acquisition channelDirect people leadership experience, including recruitment and performance managementAdditional languages relevant to a priority marketWhat we offerCompetitive salary with a performance bonus, reviewed annuallyThe rare chance to build a function end to end, with the budget and autonomy to do it properlyLearning and development budget for courses, certifications, and conferencesAnnual leave, plus a birthday day off, wellness days, marriage and graduation leave, a day for your child's first school day, and extra leave that grows with tenureHealth and wellbeing support to look after you in and out of workBrand new, central Melbourne office, stocked with snacks and drinksTeam lunches and regular company eventsInclusion and accessBC Game is an equal opportunity employer.
We welcome applicants of every background, identity, and experience, because we believe the best teams are built from different perspectives.
If you need any adjustments to take part in the process, please let us know.
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📌 Head Of Seo (Melbourne)
🏢 BC.GAME Official
📍 Melbourne