About the Role
The D2C Digital Growth Manager holds full commercial accountability for website, P&L; ownership across revenue, margin and growth, combined with hands-on execution across digital marketing, SEO, CRO and platform performance.
Key responsibilities
Hold full P&L; accountability for D2C channel and website - revenue, margin, cost, and forecasting
Own the D2C growth strategy across core categories
Own SEO strategy and execution
Own CRO and web operations
Direct hands-on ownership of digital marketing execution: paid, organic, and CRM/email
Own customer mix strategy - existing vs. new customer acquisition and retention as a core commercial KPI
Partner with Product and Finance on commercial planning.
Make commercial trade-off calls - discounting, content and development prioritisation, in-quarter budget allocation - based on performance data
Lead and develop the D2C team
Own D2C reporting, with direct accountability for delivering against commercial targets.
About you
You are a commercially astute,



data-driven D2C Marketing leader with a passion for driving growth and managing a complex digital P&L.; You possess exceptional communication and stakeholder management skills across all business levels.
5-8 years in D2C/eCommerce with demonstrated P&L; ownership - not campaign management alone
Proven track record scaling a direct-to-consumer channel commercially, with clear revenue and margin outcomes
Significant experience with paid digital acquisition strategies and conversion rate optimisation
Advanced proficiency in analytical and reporting tools (e.g. Excel, Tableau, Adobe Analytics, Google Analytics)
Strong SEO and CRO/platform trading background - comfortable owning both from a standing start
Effective leader and collaborator, with experience managing and coaching teams
Data-driven - builds and interprets own reporting rather than waiting on it
What's on offer?
Opportunity to join an industry leading global brand and drive continued growth through multiple channels
An attractive salary and team leadership chance
A supportive team and a great work/life balance
On-site parking.
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📌 Digital Growth Manager (Sydney)
🏢 Sharp & Carter
📍 Sydney