Build Australia's Next Challenger Brand.Most Head of Marketing roles ask you to optimise what's already there.This one asks you to build it.A brand from scratch.
A marketing function from scratch.
A growth engine from scratch.Backed by an established business with ambitious long-term plans, you'll lead the launch of a new challenger pet insurance brand that puts pet owners first.We're looking for a marketing leader with the creativity to build a brand people love, the courage to challenge an industry that's become comfortable with the status quo, and the commercial mindset to turn great ideas into measurable growth.This is a rare prospect to create something people will remember—and competitors will wish they'd built first.
.The OpportunityWorking alongside the Executive Team and Group CMO, you'll build the marketing function from the ground up—developing the strategy, launching the brand and creating a high-performing acquisition and retention engine.You'll own everything from performance marketing, CRM and customer lifecycle through to marketing technology, analytics,



conversion optimisation and customer insight.What You'll BringWe're looking for a commercially minded marketing leader who's built brands and delivered growth in a challenger or digitally led business.You'll bring strong experience across:Performance marketing and media optimisationCRM, customer lifecycle and retentionAttribution, analytics and marketing technologyCustomer acquisition and conversion optimisationCommercial strategy and stakeholder influenceBuilding teams and managing external agenciesExperience in financial services, insurance or another regulated industry would be highly regarded, but mindset is just as important.
You'll thrive in ambiguity, be comfortable making decisions and enjoy creating structure from the ground up.Why Join?
Launch a challenger brand from day oneBuild the marketing function your wayShape customer experience, product and commercial strategyHire and grow your own teamJoin a well-funded business with genuine long-term backingIf you're looking for a role where you can leave a lasting mark, build something meaningful and help create Australia's next great challenger brand, we'd love to hear from you.
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📌 Head Of Marketing (New South Wales)
🏢 Augment Talent
📍 New South Wales