Nookal builds practice management software trusted by allied health clinics across Australia, New Zealand, the UK and other international markets.
As the business continues to grow, we are looking for an experienced Head of Marketing to take ownership of our marketing function, lead our existing team, and work directly with the executive team to shape how we position, promote and sell our product.
This is a senior, commercially focused role.
We are looking for someone who can understand our product and customers, develop strong positioning and messaging, and turn that into effective marketing campaigns.
You will be expected to provide strategic direction, lead the marketing team and ensure our marketing activity contributes to qualified leads and business growth.
You will take over much of the strategic and campaign responsibility currently being handled at executive level and will be expected to provide clear marketing advice, set priorities, and lead delivery through the existing team.
This is a remote New Zealand-based role.
Occasional travel to the Gold Coast will be required.
What You'll Do
• Own the overall marketing strategy and plan;
• Lead and manage the existing marketing team;
• Plan and deliver integrated campaigns that generate qualified leads and support revenue growth;
• Develop product positioning and messaging that clearly communicates why customers should choose Nookal;
• Own product marketing and go-to-market activity for new features, releases and major initiatives;
• Work closely with Sales, Product and the executive team, providing clear marketing advice and recommendations;
• Develop target-market and customer-segmentation strategies across our different customer types and geographic markets;
• Oversee the website, content, email,



social media and other marketing channels to ensure they support commercial objectives;
• Establish meaningful marketing KPIs and report on campaign performance, conversion and return on marketing spend;
• Manage the marketing budget and external agencies or specialist resources where required.
What You'll Bring
• 7+ years of marketing experience, preferably within B2B SaaS, software, technology or another complex product environment;
• Demonstrated experience owning marketing strategy and delivering campaigns from planning through to execution;
• Solid product-marketing and product-positioning skills;
• A strong commercial mindset and clear understanding of how marketing contributes to pipeline, customer acquisition and revenue;
• Experience leading a small multidisciplinary marketing team;
• Excellent written and verbal communication skills;
• The ability to understand a relatively complex software product and translate functionality into compelling customer benefits;
• Experience working directly with senior executives and providing clear marketing recommendations;
• Strong judgement around messaging, campaigns, channels and priorities;
• Experience measuring campaign performance and making decisions based on results;
• The ability to operate strategically while still being hands-on when required;
• New Zealand citizenship, permanent residency,



or unrestricted working rights in New Zealand are required for this position.
Nice to Have
• Experience marketing B2B SaaS products;
• Experience in healthtech, allied health, healthcare software or another regulated industry;
• Experience with product launches and go-to-market planning;
• Experience marketing across multiple geographic markets;
• Familiarity with HubSpot, Google Analytics, SEMrush or similar marketing platforms;
• Understanding of SEO, paid search, paid social, marketing automation and conversion optimisation;
• Experience managing external agencies, contractors or specialist marketing providers.
About the Team
You will be taking responsibility for an existing marketing function that includes web development, content and copy, graphic design and marketing coordination.
The team already has people capable of producing content, maintaining the website, creating design assets and supporting campaign delivery.
What we are looking for is the person who can set the direction, decide what we should be saying, determine who we should be targeting, build the campaign plan and lead the team in delivering it.
This role works closely with the executive team and will have significant autonomy to shape the future direction of marketing at Nookal.
Our Culture
We are a relatively small company that takes pride in producing high-quality work and building software that genuinely helps healthcare businesses operate more effectively.
We value clear communication, accountability, autonomy and practical decision-making.
You will work directly with senior leadership and have the opportunity to make a meaningful impact on how Nookal is positioned and grows internationally.

📌 Head Of Marketing – NookalB Saas) (Gold Coast)
🏢 Nookal
📍 Gold Coast