We are searching for an organized Digital Marketing Lead to join our dynamic team at Energyflex Pty Ltd in Adelaide.
Growing your career as a Full Time Digital Marketing Lead is an awesome opportunity to develop exceptional skills.
If you are strong in problem-solving, teamwork and have the right drive for the job, then apply for the position of Digital Marketing Lead at Energyflex Pty Ltd today!

As an Australian-based Energy Start-up, EnergyFlex helps industry and Australian communities become Renewables Ready. We do this by applying our Energy Value Proposition (EVP) on energy use cases to understand the impact of variable energy on operations.

As the primary Digital Marketing Lead for our business, you are responsible for the development and implementation of the digital strategy to enable our go-to-market releases of our solutions, presales enablement, and post sales advocacy.

Your key objective is to develop and deliver digital strategies across multiple marketing channels.

Your role requires a deep understanding of the EVP solutions and technology, and how it interacts with, and enables value for, the end customer (Users, Partners, and Practitioners) in all business markets.

As a key role within a cross functional communications team – you will work with our Product, Sales and Customer teams, under the following groupings:

Digital Strategy Development

- Develop and implement a comprehensive digital marketing strategy that drives key metrics across the user lifecycle from awareness, to acquisition, activation, and retention. Develop Omni-channel Digital Experiences.
- Create and manage an digital calendar and perform regular audits for gap analysis
- Align digital market efforts with integrated marketing campaigns to drive customer growth and wall-to-wall adoption of our products
- Leverage our analytics teams to make data-driven decisions about current and future approaches that will best serve to address our audience's pain points
- Deliver detailed digital marketing analysis that includes meaningful and actionable insights around how content is driving customer adoption and success

Digital Implementation





- Own the delivery of strategy for Australia wide fulfilment of demand generation campaigns.
- Digital events: scheduling and setting up webinars, writing copy and creating emails and landing pages for recruitment, nurtures and follow-up campaigns. Ensuring that webinar attendees are being tracked and followed-up appropriately.
- Monitor, track and report on the success of the campaigns. Tracking MQLs (leads) and their success or not. Tracking costs (CPL). Ensuring all relevant data is passed on to the sales team, working with the global data team to ensure leads are processed in a timely manner.
- Nurture campaigns: own regionalisation of global nurture campaigns based on content downloads, referrals etc.
- Drive engagement and action for various digital platforms.
- Maintain our digital asset inventory to stay aligned with product strategy and go-to-market priorities
- Work with our Content team to implement SEO website recommendations like content reformatting, copy editing and rewriting, meta-data updates, and cross-linking
- Perform regular website QA to catch mistakes and broken components
- Work with our Content team to foster organic content engagement through social media

Automation (Hubspot)

- Strong digital campaign management experience using marketing automation software and CRM systems (HubSpot & Salesforce knowledge preferable)
- Implement sales processes and automation to help the clients' with their onboarding process
- Development of customer journey mapping (using Miro) and implementation
- Training and Education on the HubSpot Platform

The EnergyFlex Values

Energy Drives Our Business

The challenge to address the environmental impacts of climate change is one of the most pressing dilemmas we will face as a society.



EnergyFlex are unwavering in our ambition to create a team of diversely energetic people who are empowered to create the necessary levers for change on a global platform; starting with how we perceive energy. The EnergyFlex team will grow a world leading ideas-based business, focussed on positive environmental and energy system outcomes.

Ideas Are Everything

There is tremendous value in every idea, but none in those that don’t see the light of day. At EnergyFlex, we believe that ideas are the most valuable commodity that anyone will bring to the table, and the one in your head right now could be a game changer. As part of the EnergyFlex team we emphasise the value of every voice; and we expect yours to be heard just as much as the person next to you. Ideas come in many shapes and have various forms, but they are all valuable – look for them in everything you do.

Never Greenwash

We consider you a part of the decision-making process. Your experience and insight is a core part of our business, so expect that we will always seek your input and opinion as we strive to breakdown the challenges we face to collectively address the environment. We have a no political greenwashing policy, so we encourage each valued member of our team to speak up, offer suggestions, and be open to honest feedback. As a business we will never provide a pathway that appears more palatable or attempt to sweep the problem into the remit of others and will never fall into the environmental greenwashing trap.

What we offer

A flexible working setting

Enrolment to our Energy Rewards System which provides access to:

- Energy Smart Technology so you can improve your environmental footprint
- Additional annual leave
- Carbon credit facilities and much more!

To apply, please click on the "apply now" button and submit your resume using the "upload resume" function

EnergyFlex does not accept any recruitment agency solicitation.

Benefits of working as a Digital Marketing Lead in Adelaide:

● Excellent benefits
● Company offers career progression opportunities
● Competitive salary

📌 Digital Marketing Lead - Hiring Now (Adelaide)
🏢 Leading
📍 Adelaide