We are looking to hire a focused Digital marketing specialist to join our high calibre team at Exhale Moments in Melbourne.
Growing your career as a Full Time Digital marketing specialist is an incredible opportunity to develop exceptional skills.
If you are strong in adaptability, people management and have the right drive for the job, then apply for the position of Digital marketing specialist at Exhale Moments today!

MATCHBOX

Digital Marketing Specialist (Part-time)

Ormond Office 4 days per week

ABOUT THE BUSINESS

Family-owned retail business, famous for kitchen and lifestyle products, we are experiencing growth and looking for new rockstars to join our head office marketing team. At Matchbox, we are passionate about nurturing life through the best quality kitchen and cooking products that make your life easier in every way. We believe in having beautiful things that inspire a cooking, easy living and life on the go. We curate products for aspirational cooking and lifestyle achievers, who seek experiences and gifts beyond the ordinary. Our aim at Matchbox is simple; to provide best quality and value you can trust, every-day. Matchbox - Somethings Cooking.

ABOUT THE ROLE

We are currently seeking a creative and passionate Digital Marketing Specialist to work with us 4 days per week .

Reporting to the Marketing & Ecommerce Manager and working closely with the product and marketing team, the successful candidate will be responsible for planning and implementing ecommerce and digital marketing campaigns for the brand throughout the customer journey, including awareness, consideration, purchase, retention, and advocacy.

RESPONSIBILITIES

Ecommerce

· Work with the Marketing & Ecommerce Manager to develop a digital and content plan to support campaigns to grow awareness, drive traffic and convert consumers to purchase.

· Develop an ecommerce monthly planner that optimises the seasons according to the product plan for sales conversion and to meet ecommerce targets.

· Work with Graphic Designer to ensure all content for product online, including product descriptions and images as well as content for EDMs and socials.

· Work with the Marketing & Ecommerce Manager to create a social media strategy and brief Graphic Designer and Social Specialist to implement, monitor and measure.

· Responsible for implementing loyalty and advocacy programs with rewards and reviews.





· Support and optimise sales with click and collect and marketplace programs.

Content & Socials

· Responsible for helping create & implement the social media & content strategies, working in conjunction with the Marketing & Ecommerce Manager and Graphic Designer.

· Manage & maintain all social media accounts.

· Generate content via store visits (for example to create Instagram stories and reels).

Email & Automations

- Build all Matchbox EDMs in Klavyio, according to creative templates and ensure most efficient flows and schedules
- Find actionable insights and suggest improvements
- Continue to develop and analyse the email marketing automations executing new automations and improving existing to drive sales and increase engagement.

Paid Marketing & Affiliates

- Oversee the day-to-day implementation of Paid Marketing Campaigns across all channels in conjunction with our agency partner and internal stakeholders to ensure a strong ROI
- Implement and manage the day-to-day requirements of the Affiliate Program
- Ensure offers and new campaigns are communicated with all marketing agency partners in a timely manner, clearly and effectively

Website Optimisation

- Assist the Marketing & Ecommerce Manager and collaborate with the Marketing Team and external partners to identify, drive and coordinate the implementation of functional and UX improvements to the Matchbox website and other online customer touchpoints.
- Support the resolution of issues and ensure service levels and quality standards are maintained.
- Use data and analytics to identify areas of improvement and strategic opportunities.

Reporting

- Maintain EDM reporting, including the collation of all EDMs for historical reporting
- Ensure that annotations are entered into Google Analytics to ensure accurate trade history
- Report on EDM database results, including POS Subscribers Weekly
- Prepare weekly reports for Trade Meeting and as required on an ad hoc basis by management.




- Complete EDM analysis and relay recommendations for future content to optimise and improve performance.

HAVE FUN & THRIVE

Included in your welcome will be

· We’re excited to offer a competitive salary and a flexible schedule of 4 days a week with three days in the office each week.

· Take home our New Start “Something’s Cooking” Gifts

· Enjoy your generous Team Member discount

· Celebrate your birthday with a paid day off

· Love working with a team of motivated, passionate, and supportive individuals with annual recognition Awards.

· Other great opportunities for learning and career development through professional coaching and our custom learning program

SKILLS & EXPERIENCE

· You will have experience in the Ecommerce landscape, especially Shopify, and constantly monitor the industry for trends and developments that can be implemented or adopted in our business to support our growth. Your experience working with online and social media platforms in a similar retail discipline will benefit.

- Customer obsessed and driven to build the best customer experience
- Advanced knowledge of Microsoft Applications (Teams, Excel, Word, Outlook, PowerPoint)
- Content development skills including copy writing for socials, edms and blogs beneficial.
- Excellent communication and the ability to work as part of a team
- Outstanding attention to detail and time management skills
- Good time management with a sense of urgency
- Ability to work autonomously, and add value to the team's administrative needs
- Proactive, resourceful, self-motivated, and confident
- Can multitask in a dynamic business environment

HOW TO APPLY

Overall, we are looking for someone energetic, creative, and passionate about ecommerce and content marketing for all stages of the consumer journey. It’s also just as important to us that you are aligned with our values including being collaborative, adaptable, inquisitive, and resilient.

If this sounds like an opportunity you are interested in - apply now!

Please submit a resume with cover letter to View email address on jobs.institutedata.com

Closing date for applications 28th February 2023

Advantages of working as a Digital marketing specialist in Melbourne:

● Company offers great perks
● Opportunities to grow
● Attractive package

📌 Digital marketing specialist - Hiring Now (Melbourne)
🏢 Recognized
📍 Melbourne