We are looking to hire a remarkable Marketing specialist to join our awesome team at Fresh Amplify in Melbourne.
Growing your career as a Full Time Marketing specialist is a great opportunity to develop relevant skills.
If you are strong in creativity, teamwork and have the right initiative for the job, then apply for the position of Marketing specialist at Fresh Amplify today!

About us

Fresh creates products that bring capital markets products and services into the 21st century. We are leveling the playing field and giving everyday shareholders access to vital information about the companies they invest in with the ability to communicate directly with key stakeholders inside the business. In return, we give companies valuable insights into shareholder activity and allow them to influence investor demand directly. Fresh is modernising capital markets management for companies worldwide, making it more effective, efficient, and fair.

Fresh Amplify is a SaaS product that enables companies to directly engage their entire shareholder base, not just the top 2%. Our team carries a unique thought mindset uncommon in this market, allowing us to drive change and shift the paradigm surrounding raising capital. With this mindset, we offer colossal growth through opportunity and cross-functionally work with outstanding teams.

To learn more about our offering, head to and

Who we are looking for

Fresh is looking for a Digital Marketing Specialist to get their hands dirty and help optimise our inbound customer journey. In this role you will be responsible for the on site testing and optimisation strategy to improve the conversion rate of our funnel. As a foundational member of our growth team, you will be responsible for optimisation of our website (built on Webflow), creation of landing pages, and optimisation of our lead nurture journey. As an action-oriented digital generalist, you'll be comfortable building, writing copy, implementing and optimising analytics and tracking solutions, creating new landing pages, subpages, microsites, analytics solutions, and lead nurturing tools.

Reporting to the Head of Growth, you will ideally have a background in B2B marketing, have strong copywriting skills, and are highly proficient with Webflow. To truly succeed at this role, you'll need to embrace switching between analysis, strategy, and execution. As a foundational member of the team, you are willing to roll up your sleeves and execute on your own strategies and help scale the marketing function at Fresh.

You have

- 3+ years of experience in professional marketing, previous B2B startup experience highly regarded
- A portfolio of successful digital marketing campaigns
- Strong analytical skills, including A/B testing, web metrics, and sales metrics




- Skilled at conversion analysis and creating sales funnels
- Knowledge of various growth-hacking tools, such as Zapier and Webflow
- Training in marketing theory and a practical understanding of funnels and growth loops
- An ability to effectively plan, prioritise, execute and follow-up in a timely manner and anticipate problems and roadblocks
- An understanding of fundamental design principles
- Creative, problem-solving, and results-driven mindset
- An adaptable, iterative thinker who is constantly learning
- Curious, innovative, and confident in your abilities to drive change
- The drive and grit to help build a world-class marketing team from the ground up

Desirable skills:

- Webflow
- Copywriting
- Analytics (GA, Heap, Mixpanel, similar)

You will

- Be responsible for improving conversion rates across our website and driving quality leads for the business.
- Understand the inbound prospective customer journey and continuously look to optimise and improve user flow
- Setup landing pages and to optimise lead nurturing and demand generation
- Optimise the current website and user journeys to increase conversion
- Manage and implement user and conversion rate tracking across various sources & assets
- Leverage new technologies to improve conversion rates
- Improving internal techniques, processes, documentation and quality assurance.
- Be willing to get your hands dirty and execute on your own strategies

What success looks like

In the first month, you will…

Learn our product, our customers, and our strategy and have a clear understanding of the priorities for funnel optimisation.

In the next few months, you will…

Implement changes to our website, deploy new landing pages, and build new conversion assets that will engage, nurture, and activate prospective customers within our sales funnel.

After 12 months, you will…

Measurably optimise our inbound funnel and built out a systematic conversion rate optimisation process that you can build your team around.

The team

You will be reporting to the Head of Design (Tom Uhlhorn) & working alongside the team of designers. We have a squad structure so you will be working with interdisciplinary teams of product managers, designers and developers.

Tom Uhlhorn - Head of Design

Tom joined Fresh at the start of 2022 after running his own Customer Experience agency for 7 years. Running both the design and growth functions at Fresh,



Tom is responsible for ensuring the CX of Fresh Amplify effectively contributes to the growth of the company. Tom is a strong advocate of research and data-informed decision making, especially when it comes to design, and supports the design team to increase the quality of decisions through research and data and ensure that the design team has the structure and systems it needs to create world-class designs. Tom works remotely from Queensland, but is frequently in the Melbourne office.

The benefits

At Fresh we empower our team to identify and solve problems as they see them by working in tight, often cross-functional teams, to deliver amazing user outcomes.

If you don’t meet all these traits, that’s ok. Diversity of thought, background and approach are all essential ingredients for an amazing customer outcome. Just let us know what it is you think you can bring to the role and the team and why you’re excited to join in.

In addition to an amazing role, team and salary we offer:

- Hybrid work options are available; we have a beautiful office in Melbourne’s CBD with views over the Yarra.
- Set yourself up; we give you a laptop and $1,000 for anything you need to do your best work.
- ESOP - we want you along for the long journey as we continue to grow
- Fresh Parental Leave for all employees
- A workplace focused on building communities and providing educational resources for the market, such as She Invests and Elixir.
- A one-time personal learning and development budget
- Design your career with your manager; from intern to full-time employee, we offer long-term career growth plans
- End of the month & quarterly celebrations
- Team Building offsites
- Snacks and weekly lunches

Fresh is proudly an equal opportunity employer. We value diversity and know we are better and stronger as a team when the team is made up of individuals with different backgrounds and experiences.

We recruit, employ, train, compensate and promote regardless of race, colour, gender, sexual orientation, age, physical or mental disability, marital status, family or carer’s responsibilities, pregnancy, religion, or political opinion and we aspire to always be a place that people want to come to do their best work in an inclusive, progressive and open-minded environment.

If you have any other questions on the role feel free to reach out to View email address on jobs.institutedata.com.

Recruiters - we respect your expertise and work but at the moment are handling this and other roles internally and ask that you refrain from contacting us to offer your services.

Advantages of working as a Marketing specialist in Melbourne:

● Company offers great benefits
● Advancement opportunities
● Competitive salary

📌 Marketing specialist - Hiring Fast (Melbourne)
🏢 Important Business
📍 Melbourne