Are you someone looking for a start in the advertising industry here in Melbourne? Do you have an interest in how marketing and more importantly advertising impacts consumer behaviour? If yes, you might be a perfect candidate to come and join us at one of Australia's fastest-growing digital agency.

Leapfrogger is a digital agency with an unrelenting mission to get every client a great result when using and marketing within the Australian digital media landscape. LeapFrogger’s unique approach of delivering end-to-end solutions by combining the strengths of our creative (LF Creative Studio) and technology (LF Enterprise & Tech) divisions, that delivers a unique blend of digital media, creativity & product development that delivers business outcomes for our clients. In essence:

- We deliver data and insights to streamline customer journeys.
- We allow the flow of ideas and content to fuel success.
- We aim for the biggest impact because the result matters to us.

LeapFrogger, part of the RCJ family, is growing its digital media planning & buying team and is on the lookout for a Tech-savvy individual, that is disciplined & dynamic, a forward-thinking individual that loves being part of a team, is not shy in giving it a go, from manipulating data and generating insights to support our Digital Services team in all things’ Digital & Digital Media. In this fast-paced role, you'll be bringing a fresh face with your own experiences, a veracious appetite to learn & grow, that will support the creation of leading & standout digital media campaigns across a comprehensive list of clients.

We're not just your average company. We're a group of advertising professionals who love to push the boundaries of what digital advertising means for our clients, a bunch of trendsetters who also happen to love coffee. At Leapfrogger, we live and breathe our core values of ‘be bold’, ‘never settle’, ‘own it’ and ‘conscious community’ (we are the best when we work together) that drives everything we do for our clients.



With our client roster expanding faster than ever, we need someone who can be a quick learner and can jump right in and mesh with our vibe.

If you want to see more of what we do, follow @Leapfroggeragency.

ROLE PURPOSE

As an entry level position within Digital Media Services team, the purpose of the Digital Coordinator is to work closely with the Digital Manager to liaise and deliver best-in-class digital media services, response to briefs and digital advertising campaigns for our client’s businesses and brands. This role’s main responsibility is to own the digital platform implementation & optimisation, building the advertising campaign reports & finding those key insights that help inform several key clients across the group.

DAY TO DAY

Digital Media

- Responsible for the Implementation, Optimisation and Reporting of digital media campaigns across varying digital media platforms (e.g. Google Ads, Meta Business Manager, etc.), ensuing campaigns are optimised and delivering to best performance.
- Work with and support the Digital Account Manager in researching, concepting and delivering digital strategies and integrated marketing campaigns aligned to our clients’ media and or communications strategy.
- Work with the Digital Account Manager to communicate and deliver all client media within agreed fulfillment and trafficking terms.
- Understand and use proprietary and third-party tools to help derive insights.
- Oversee and understand analytics, performance, trends, competitor behaviour and best practice to support pacing and optimisation where relevant.

Account service

- Involved in Internal briefing of digital media activity & briefs




- Managing the collation of activation deliverables, including approved media plans and creative materials.
- An eye for finance and quality assurance, ensuring campaigns are delivered within budget, all approvals documentation received, and processes followed.
- Engaging internal & external stakeholders in client deliverables, actions, etc. Including deadlines, expectations, etc.
- Work with the wider team (cross functional across LF Creative Studio, LF Enterprise & Tech, SEO, etc.) and team members to develop and design solutions reactively and proactively.

Client Service

- Participate in client work in progress (WIPs) meetings, communicating deadlines, supporting team with response to briefs
- Clearly define, align and optimise to trackable goals, that align with client business needs.
- Maintaining accurate and regular reporting for every campaign
- Support the Digital Manager on delivering exceptional client service

ABOUT YOU, SKILLS & EXPERIENCE

As this is a graduate position, you’ll be developing the necessary skills to thrive in digital advertising and investing most of your time in building digital campaigns from conception to completion with your direct manager.

What you bring to the role:

- An interest in Marketing, Communications and Advertising.
- A love of being around and working with people.
- You love juggling tasks while handling multiple deadlines from different stakeholders
- Attention to detail is a natural state of being for you, while meeting your own set of deadlines
- You feel that if you don’t get your hands dirty, then you feel you are not learning

What you’ll need for the role:

- Australian Citizen or Resident
- Graduate role or equivalent in Marketing, Communications and or Advertising
- [Beneficial]
- In-platform experience (Google Ads, Meta Ads Manager, Tiktok Ads Manager etc.)
- An understanding of various analytics tools (e.g. Google Analytics, etc)
- Google Marketing Platform (GMP) knowledge

📌 Digital Media Coordinator (Oakleigh)
🏢 Important Group
📍 Oakleigh