- Company Type: Retail
- Role Type: Permanent
- Start Date : October Or November 2024

Please note: Visa sponsorship is NOT available for this position, so only applicants who are Australian Citizens or Permanent Residents will be considered.

The Role has 5 Aspects to it

1. Digital

- Develop and implement a multi-channel digital strategy, driving traffic to both the website and physical stores.
- Manage all digital channels, including paid social, SEO/SEM, programmatic, and content marketing.
- Collaborate with the creative team to produce engaging digital campaigns that align with brand objectives.
- Monitor and optimize digital campaigns to ensure performance meets set business targets and KPIs.
- Drive local store traffic through digital marketing efforts, ensuring a balance between online and offline growth.

2. CRM

- Develop and implement a CRM strategy to enhance customer retention, engagement, and acquisition.
- Personalize communication using customer data through channels like email, SMS, and loyalty programs.
- Build targeted marketing activities to specific customer segments, enhancing repurchase rates and loyalty.
- Drive the growth of customer value through the Home Club and other CRM initiatives.
- Manage the Customer Data Platform (CDP), delivering insights for personalized customer programs.

3. E-commerce

- Design and execute an end-to-end e-commerce strategy, enhancing the omnichannel experience from online to in-store.
- Optimize the online shopping experience, improving website functionality, customer engagement, and conversion rates.
- Introduce new features on the e-commerce platform, such as product bundles, upselling, cross-selling, and wish lists.
- Ensure excellence in product presentation, including pricing, content, and imagery to enhance engagement and sales.
- Oversee the project lifecycle of e-commerce initiatives, from planning through to implementation.

4. Analytics





- Conduct real-time reviews of all performance metrics across digital channels and e-commerce platforms.
- Provide detailed reports on campaign performance, conversion rates, customer behaviour, and other key metrics.
- Analyze data to make recommendations for optimizing e-commerce and digital marketing strategies.
- Track and tag offsite and onsite marketing activities, presenting insights to improve ROI and reduce customer acquisition costs.
- Monitor customer satisfaction through NPS and other performance-tracking tools.

5. People Management

- Lead and mentor the digital, e-commerce, and CRM teams, ensuring high performance and alignment with business goals.
- Set transparent objectives using SMART principles and conduct regular performance reviews and appraisals.
- Manage recruitment, retention, and succession planning to build a strong, capable team.
- Foster a collaborative team environment, promoting growth through coaching and training.

What we are looking for in the Head of Digital

Non-Technical Skills:

1. Strategic Thinking: Ability to develop long-term digital, e-commerce, and CRM strategies that align with the company’s overall business goals and market trends.
2. Leadership and Team Management: Strong leadership skills to manage and mentor teams across digital marketing, e-commerce, and CRM functions, ensuring high performance and collaboration.
3. Communication Skills: Excellent written and verbal communication skills to collaborate effectively with cross-functional teams, stakeholders,



and external partners.
4. Customer-Centric Approach: A strong focus on improving customer experience across all touchpoints, from e-commerce to CRM, ensuring consistent and personalized interactions.
5. Analytical Problem-Solving: Ability to analyze complex data sets, identify trends, and propose solutions to optimize digital and e-commerce performance.
6. Adaptability & Innovation: Being agile and open to change in a fast-paced digital environment, constantly staying updated on new technologies, tools, and industry trends.

Technical Skills:

1. E-commerce Platform Expertise: Proficiency in e-commerce platforms like Shopify, Magento, or WooCommerce, including leveraging platform features to improve conversion rates and customer experience.
2. Digital Marketing Tools: Strong knowledge of SEO, SEM, Google Analytics, and performance marketing tools like PMAX and SA360, along with social and programmatic advertising platforms.
3. CRM Systems: Expertise in managing CRM platforms like Salesforce, HubSpot, or other Customer Data Platforms (CDPs) to build and implement effective customer engagement and retention strategies.
4. Data Analysis & Reporting: Ability to use analytics tools (e.g., Google Analytics, Tableau, Power BI) to track KPIs, optimize digital marketing efforts, and inform decision-making.
5. UX/UI Optimization: Knowledge of user experience (UX) and user interface (UI) design principles to enhance website functionality, customer engagement, and overall online performance.
6. Technology & Project Management: Familiarity with project management tools (e.g., JIRA, Trello) and experience managing the implementation of new technologies, as well as the ability to oversee technology integrations and platform upgrades.

Yugal Bhatia ( Yoogle )
[email protected]
www.linkedin.com/in/yugal-paxus

📌 Head of Digital Marketing (Melbourne)
🏢 Important Company of the Sector
📍 Melbourne