Wedded Wonderland is a global luxury wedding media, marketplace, concierge and events platform connecting couples, venues, vendors and premium brands across the wedding industry.
We operate at the intersection of luxury weddings, destination travel, fashion, beauty, jewellery, hospitality, creator content and vendor discovery.
We are now hiring a commercially minded content leader to turn our web and social audience into measurable revenue.
About the Role
We are looking for a Head of Content & Audience Revenue to own how Wedded Wonderland converts content, social reach, website traffic and newsletter audiences into commercial outcomes.
This is not a traditional content manager or social media manager role.
Your job is to build a content engine that drives:
Sponsored content revenue
Vendor leads
Concierge enquiries
Paid vendor profiles
Affiliate revenue
Newsletter monetisation
Event registrations
Brand partnerships
First party audience data
You will lead strategy across website, social, SEO, newsletter, creator content and commercial editorial. You will work closely with sales, partnerships, growth, data and creative teams to ensure every major content asset has a clear commercial purpose.
The media and advertising landscape is changing rapidly. AI is compressing traditional creative production, audiences are shifting behaviour, and businesses increasingly care about outcomes rather than activity. We are building for that future.
What You Will Own
Build and lead the content to revenue strategy across web, social, SEO, email and creator channels
Turn website traffic into enquiries, leads, affiliate clicks, sponsor value and email subscribers
Turn social reach into owned audience, vendor demand, partnerships and measurable revenue
Develop commercial content packages for venues, vendors, sponsors, tourism boards, bridal fashion, beauty, jewellery, travel and luxury brands
Lead content pillars including destination wedding guides, luxury venue features, real weddings, bridal fashion, beauty,
jewellery, honeymoon and cultural weddings
Use AI tools to improve content production, repurposing, briefing, tagging and reporting workflows
Work with CRM and data teams to capture first party audience data including wedding date, destination, budget, guest count and vendor needs
Manage freelancers, creators, editors and production partners
Track performance and make decisions based on revenue, not vanity metrics
What Success Looks Like
You will be measured on:
Revenue per website session
Revenue per 1,000 social reach
Email capture rate from web and social
Concierge enquiries from content
Vendor leads from content
Sponsored content revenue
Affiliate revenue
Newsletter sponsorship revenue
Event registrations from content
Content assisted partnership pipeline
Conversion from content to enquiry
AI assisted production efficiency
Brand quality and consistency
We do not reward content volume for its own sake. Traffic, impressions and engagement only matter if they create commercial value.
What We Are Looking For
You are a mix of commercial editor, audience strategist, growth marketer and monetisation operator.
You should have:
7+ years experience across content, audience growth, social, SEO, media, commerce or partnerships
Proven experience monetising web, social, newsletter or creator audiences
Strong understanding of sponsored content, affiliate revenue, lead generation or marketplace monetisation
Experience building content strategies that drive measurable commercial outcomes
Strong understanding of Instagram, TikTok, Pinterest, SEO and newsletters
Ability to work with sales and partnerships teams to package and price content opportunities
Strong analytics instincts and comfort using data to make decisions
Experience using AI tools for content production and workflow optimisation
High taste level and strong brand judgment
Strong written communication and campaign planning skills
Highly Valued Experience
Luxury weddings
Destination weddings
Premium travel
Fashion, beauty or jewellery
Hospitality or venues
Publisher commerce
Affiliate marketing
Branded content
Creator partnerships
Event sponsorship
Marketplace businesses
CRM or lifecycle marketing
What We Are Not Looking For
This role is not for someone who only wants to:
Manage a content calendar
Post on Instagram
Chase likes and followers
Write generic blogs
Produce content without commercial intent
Talk about brand awareness without revenue
We need someone who can answer this question every day:
How does this content grow the brand and make money
Example Projects
Build a Dubai destination wedding content funnel that drives concierge enquiries, venue leads and sponsor opportunities
Turn a luxury real wedding into a web feature, Instagram Reel, TikTok, Pinterest series, newsletter feature and vendor upgrade chance
Create a bridal fashion affiliate strategy across gowns, jewellery, beauty, accessories and honeymoon shopping
Package Wedded Wonderland’s audience into a sponsor campaign for a hotel, jewellery brand, beauty brand or tourism partner
Build a Pinterest strategy that drives evergreen traffic to venue, fashion and planning pages
Use AI to reduce production time while improving quality, consistency and commercial performance
How to Apply
Please send:
Your CV or LinkedIn profile
Examples of content, audience growth, commerce or monetisation work you have led
Examples of measurable results across web, social, newsletter, SEO, affiliate, sponsorship or content revenue
A short answer to this question:
What is one underused way Wedded Wonderland could turn web or social traffic into revenue without damaging the brand?
📌 Head of Content & Audience Revenue (North Strathfield)
🏢 Recognized
📍 North Strathfield
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