Hire Digital is seeking a Freelance Performance Marketing Specialist to manage and optimize paid media campaigns across LinkedIn, Google, and Meta platforms for a client in the healthcare sector. The ideal candidate is Sydney-based and understands the nuances of AHPRA-compliant advertising to ensure ethical, regulatory-compliant messaging.

RESPONSIBILITIES

- Plan, execute, and optimise campaigns across LinkedIn Campaign Manager, Google Ads, and Meta Business Manager.
- Create targeted campaigns focused on lead generation and acquisition growth.
- Develop and refine audience segmentation strategies to improve lead quality.
- Produce compliant, compelling ad copy and creative aligned to brand and AHPRA standards.
- Conduct A/B testing on bidding strategies, messaging, creative formats, and landing pages.
- Monitor campaign pacing and performance,



delivering weekly insights and optimisation actions.
- Track conversions using analytics platforms and ensure robust attribution setup.
- Collaborate with internal stakeholders on goals, timelines, and performance updates.

REQUIREMENTS

- Must be based in Sydney, Australia, to comply with AHPRA advertising regulations.
- Proven track record managing performance campaigns across LI, Google & Meta.
- Experience working in healthcare or a regulated industry is preferred.
- Robust analytical mindset and familiarity with dashboards and reporting tools.
- Excellent communication skills with the ability to translate performance data into action.
- Able to work independently and proactively in a part-time capacity.

📌 Performance Marketer (Sydney)
🏢 Important Group
📍 Sydney