20 Aug
|
Recognized
|
Pelican Point
20 Aug
Recognized
Pelican Point
Social Media & Digital Marketing:
⢠Scheduling and posting content on social media accounts, including Instagram and Facebook
⢠Repurposing content into reels, carousels, posts and stories
⢠Creating social media graphics using Canva
⢠Writing captions aligned with brand tone and Australian compliance guidelines
⢠Basic video editing for short-form content (Reels)
⢠Supporting monthly promotions, campaigns and launches
⢠Assisting with email marketing (Mailchimp)
⢠Maintaining content calendars and marketing assets
⢠Monitoring engagement and reporting insights
Website SEO & Online Visibility:
⢠Assisting with on-page SEO optimisation (titles, meta descriptions, headings)
⢠Keyword research focused on local search (e.g. Bunbury & surrounding areas)
⢠Optimising website content for service-based searches
⢠Improving internal linking and content structure
⢠Ensuring website content is SEO-friendly and user-focused
⢠Monitoring basic SEO performance (rankings, impressions, traffic)
⢠Assisting with Google Business Profile optimisation and updates