- Competitive salary $70-80,000 (pro rata) + super | Enjoy greater work-life balance with this part-time opportunity

- Bring the Park Lane brand to life through creative content, campaigns and digital marketing

- Generous staff discounts across Park Lane Holiday Parks & A Maze N Things

About Us

At Park Lane, we create places where people can unwind, come together and enjoy moments that matter. From family-friendly holiday parks across Victoria, New South Wales and Queensland, to attractions made for shared fun, and welcoming senior communities, we help people experience exceptional stays and create lifelong memories.

We are proudly family owned, and since 1992 the Hellings family has grown Park Lane with people at the centre of every decision.

That commitment continues to shape who we are today. We support our teams to care about the little things that make a big difference, follow through on what matters, and keep looking for better ways to create great experiences for every guest, homeowner and visitor.

At Park Lane, our people care deeply about the experiences we create. As we grow, we want our people to keep growing too. If you're passionate about people and enjoy being part of a team that does things well, you'll feel right at home at Park Lane.

What You’ll Do

As our Marketing Coordinator, you'll help bring the Park Lane brand to life across our holiday parks, communities, attractions and associated businesses. Working closely with our Head of Sales & Marketing, you'll coordinate campaigns, create engaging content and support marketing initiatives that drive brand awareness, guest engagement and business growth.

Day to day, you'll be:

- Creating content for social media, websites, advertising campaigns and marketing collateral.

- Coordinating the design and production of brochures, signage, promotional materials and digital assets.

- Managing and updating website and online content to ensure accuracy, consistency and alignment with our brands.





- Monitoring social media channels, engaging with followers and supporting online community management.

- Assisting with marketing campaigns, promotions and performance reporting.

- Visiting our parks, communities and attractions to capture photos and video content.

- Supporting events, partnerships and promotional activities that enhance guest experiences and build brand awareness.

About You

You have previous experience in a marketing, communications or digital marketing role and are ready to take the next step in your career.

You will bring:

- Experience creating content across social media, websites and digital platforms.

- Solid written communication skills with an eye for detail and brand consistency.

- Graphic design and content creation skills using tools such as Adobe Creative Suite and Canva.

- Excellent organisation and time management skills, with the ability to manage multiple projects at once.

- A proactive, can-do attitude and willingness to learn and adapt.

- Strong interpersonal skills and the ability to build positive relationships with a variety of stakeholders.

- A passion for storytelling, creativity and creating engaging customer experiences.

What’s in it for You

- Staff discounts across Park Lane Holiday Parks & A Maze'N Things

- Free BIG4 staff membership (10% off BIG4 stays, capped at $50)

- Access to employee assistance program

- Career growth within a growing business

- Supportive, friendly team environment

- Work with a proud family-owned Australian business

- Immediate start available

Apply Now

If you're a creative marketer who enjoys turning ideas into engaging campaigns and wants to be part of a business that creates memorable experiences for thousands of guests each year, we'd love to hear from you.

Apply now with your resume and a cover letter telling us why you're interested in joining the Park Lane team or for further information contact Dan on ****@parklanegroup.com.au.

To learn more about Park Lane, visit https://visitparklane.com.au/

📌 Marketing Coordinator (Traralgon)
🏢 Park Lane Group
📍 Traralgon