About the role

Reporting to the Vice President of Marketing APAC, the Marketing Director leads Ticketmaster's marketing function for key Australian clients, overseeing strategic marketing planning and the delivery of integrated marketing initiatives across a diverse client portfolio.

This senior leadership role is responsible for ensuring the effective execution of Ticketmaster's marketing framework to drive commercial outcomes, achieve client objectives, enhance the customer experience, and maximise both client and customer satisfaction.

The Marketing Director works closely with local and regional stakeholders to deliver key business priorities while identifying and leading market-specific opportunities that strengthen Ticketmaster's market position, support long-term growth, and drive innovation across the business.

Key responsibilities

- Lead, develop, and inspire a high-performing team of senior marketing professionals, fostering a culture of accountability, collaboration, innovation, and continuous improvement.

- Oversee the strategic planning, development, and execution of integrated marketing campaigns for Ticketmaster's portfolio of clients, ensuring alignment with client objectives, commercial targets, and Ticketmaster's marketing framework.

- Own the performance and optimisation of both departmental and client marketing investments, ensuring budgets are effectively allocated to maximise return on investment, sales outcomes, and marketing effectiveness.

- Ensure the marketing function is equipped with the tools, technology, processes, and capabilities required to deliver best-in-class marketing outcomes at scale.

- Provide strategic marketing leadership across a diverse portfolio of clients spanning sport, live entertainment, theatre, venues, and other live event categories.





- Drive the effective utilisation of Ticketmaster's audience, data, marketing, and distribution capabilities to maximise campaign reach, engagement, conversion, and revenue outcomes.

- Build and maintain senior client relationships, acting as a trusted advisor and strategic partner throughout the event lifecycle and client contract.

- Partner with key clients to identify, scope, and deliver strategic initiatives that strengthen partnerships, create commercial value, and support mutual business objectives.

- Collaborate with Marketing Technology, Data, and Insights teams to advance marketing capability, drive operational efficiency, and improve campaign effectiveness through automation, personalisation, measurement, attribution, and reporting.

- Lead the development of future marketing leaders through coaching, mentoring, talent development, and succession planning, fostering a high-performing and sustainable marketing organisation.

About you

- 10+ years' experience in a senior client marketing role, managing multiple high-value accounts across both B2B and B2C landscapes, with demonstrated success in campaign strategy, execution, and stakeholder engagement.

- Proven expertise in planning and executing paid media campaigns, either in-house or agency-side, leveraging platforms such as Meta Business Manager, TikTok Business Manager, and third-party ad automation tools.

- Demonstrated ability to manage large-scale media budgets,



consistently driving growth and ROI through data-informed strategies and performance optimisation.

- Strong project and time management capabilities, with a proven track record of successfully balancing multiple concurrent priorities, meeting deadlines, and aligning execution with both tactical and strategic business objectives.

- Hands-on experience with customer engagement platforms such as Salesforce Marketing Cloud, Braze, or equivalent, with the ability to build and optimise lifecycle campaigns that enhance fan engagement and customer experience.

- Confident in interpreting, synthesising, and presenting campaign, event, and audience performance data to internal stakeholders and external clients, providing actionable insights and recommendations.

- Ability to distil complex technical concepts into transparent, accessible language for diverse audiences, ensuring buy-in and alignment across technical and non-technical teams.

- A forward-thinking and creative marketing leader with a track record of championing innovation, adopting emerging tools and strategies, and embedding new approaches across teams or organisations.

About us

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company. Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams.

📌 Marketing Director - 12 months - FTC (Collingwood)
🏢 Ticketmaster
📍 Collingwood