Booktopia is on the hunt for a Social Media & Marketing Specialist to join our Marketing team and help bring Australia's favourite online bookseller to life across social, digital and real-world experiences.

This is a hands-on role for a creative, commercially minded marketer who loves creating content, keeping up with what's trending and turning ideas into campaigns that get people talking.

You'll work across social media, content creation, campaigns, website content, paid media, events and brand activity, so no two days will look the same!

What You'll Be Doing

Manage and grow Booktopia's social media channels across Instagram, TikTok, Facebook, YouTube and LinkedIn.

Create, shoot, edit and publish engaging social content, including Reels, TikToks, Stories and static content.

Plan and maintain the social media content calendar, including giveaways, pre-orders and key promotional activity.

Stay ahead of social trends and turn them into creative content that drives engagement and audience growth.

Create on-brand digital assets using Canva and CapCut for organic and paid social.

Support seasonal campaigns, promotions, product launches and wider marketing activity from idea to execution.

Collaborate with influencers, creators and UGC partners to develop engaging content and campaigns.

Support website and digital marketing activity, including banners, landing pages and promotional content.

Track social and campaign performance, prepare monthly reporting and use insights to improve results.

Help build and maintain a consistent Booktopia brand across social, digital, events and wider marketing activity.

What You Bring to the Team





2+ years' experience in social media, digital marketing, content creation or a similar role, ideally within retail, eCommerce or a consumer-facing brand.

Hands-on experience managing Instagram, TikTok, Facebook, YouTube and LinkedIn, from content creation and publishing through to community management and reporting.

Strong Canva skills and an eye for creating engaging, on-brand social and digital content.

Confident using CapCut or similar to create short-form video, Reels and TikTok content.

Strong copywriting skills, with the ability to create captions, headlines and promotional content that gets people to stop and engage.

A strong understanding of social media trends, platforms, algorithms and what drives engagement and shareability.

Excellent content planning and organisational skills, with the ability to manage a content calendar and multiple campaigns at once.

Experience working with influencers, creators or UGC is highly desirable.

What's In It For You?

A team that loves what they do — collaborative, creative and always up for a good brainstorm.

Generous staff discounts — because books, tech and everything in between are better at a good price.

Free on-site parking — one less thing to worry about.

Great pay and conditions — because good work deserves to be recognised.

Professional growth — we'll support you to build your skills, learn new tools and take the next step in your career.

The digiDirect Group is an equal chance employer. We value and celebrate diversity and are committed to creating an inclusive environment for all employees.

#J-18808-Ljbffr

📌 Social Media & Marketing Specialist (City of Parramatta Council)
🏢 Booktopia
📍 City of Parramatta Council