Australian Broadcasting Corporation – Sydney NSW

14h ago , from Australian Broadcasting Corporation ABC

The ABC is Australia’s most trusted and independent source of information, conversation, culture and stories. With more than 4,500 employees from diverse backgrounds in more than 60 locations across Australia and overseas, we create, curate and deliver high-quality content that informs, entertains and connects the nation.

This is an exciting opportunity to join the Design team within ABC Creative and help shape distinctive campaigns for ABC content, services and major initiatives.

Reporting to the Design Lead, the Principal Art Director will set the visual direction across key art, photography, motion, live action, digital and emerging formats. You’ll develop original ideas, shape visual storytelling and guide creative work from concept through to delivery.

Key Accountabilities

Lead the creative vision and art direction for integrated campaigns across key art, photography, motion design, live action, digital and social.

Develop distinctive campaign ideas and visual identities, translating marketing briefs, audience insights and strategic objectives into compelling creative work.

Direct multidisciplinary creatives and production partners, providing creative leadership from initial concept through production and final delivery.

Champion exceptional craft and creative standards, mentoring creative talent and fostering a culture of experimentation, collaboration and continuous improvement.

Explore and embed generative AI,



automation and emerging creative technologies to accelerate ideation, expand visual storytelling and evolve creative production.

Build trusted relationships with stakeholders, confidently presenting and championing ambitious creative ideas while delivering complex projects within production, budget and timeline requirements.

About You

Extensive experience leading creative development and art direction for integrated campaigns, supported by an exceptional portfolio across key art, live action, motion design and digital experiences.

Outstanding conceptual thinking, visual communication and creative problem-solving skills, with expertise across design, typography, photography, cinematography, motion and visual storytelling.

Demonstrated experience leading multidisciplinary creative teams, directing internal and external creative partners and mentoring creative talent to deliver exceptional outcomes.

Solid strategic and stakeholder skills, with the ability to interpret audience, marketing and editorial priorities and confidently present and champion ambitious creative ideas.

Demonstrated experience using generative AI and emerging creative technologies across ideation, visual development, art direction and production, with the judgement to critically evaluate and curate AI-generated work.

Strong project leadership skills, with the ability to manage multiple complex creative projects and competing priorities within production, budget and timeline constraints.

Relevant tertiary qualifications or demonstrated equivalent skills, knowledge and experience.

#J-18808-Ljbffr

📌 Principal Art Director (City of Sydney)
🏢 Australian Broadcasting
📍 City of Sydney