Marketing / Brand Coordinator | Earthmoving Equipment

This is a hands‑on role for someone who doesn't just want to manage existing marketing activity, but wants to come up with new ideas, create online campaigns and find innovative ways to generate new leads and sales opportunities for new machinery.

You will be responsible for developing and implementing online marketing projects designed to generate enquiries and leads across our range of earthmoving equipment, while continuing to build and strengthen the company's brand across multiple platforms.

Key Responsibilities

Develop online marketing campaigns designed to generate new leads for new machinery

Identify new digital channels and opportunities to increase enquiries and brand exposure

Grow the company's presence across LinkedIn, Facebook, Instagram, YouTube, Google and other relevant platforms

Develop engaging content around new machines, products, customer projects and industry news

Create campaigns around new machine launches and product releases

Develop landing pages, email campaigns and digital lead‑generation initiatives

Work closely with the sales team to turn marketing-generated leads into genuine sales opportunities

Monitor campaign performance, enquiries, conversions and ROI

Identify new opportunities to increase website traffic, enquiries and customer engagement

Help develop the company's overall marketing strategy and brand positioning

Research competitors and identify gaps and opportunities in the market

Bring new ideas and initiatives to continually improve the marketing department

Explore additional areas of business growth, including new markets,



products, customer segments and digital opportunities

Coordinate photography, video, demonstrations and other content around machinery

Manage external marketing suppliers, agencies and creative partners where required

About You

We're looking for someone who is hungry, creative and commercially driven.

You won't be someone who waits to be told what to do. You will be expected to bring new ideas to the table, test new strategies and look for ways to generate more leads, increase brand awareness and ultimately help grow the business.

You'll ideally have:

Marketing experience within equipment, construction, industrial or a similar industry

Strong understanding of digital marketing and social media

Demonstrated career stability with a consistent employment history and a commitment to long-term career development. We are looking for someone who wants to build a long-term career with the business, rather than someone who frequently moves between roles.

Experience generating leads through online campaigns

A commercial mindset with an understanding of sales

Excellent communication and organisational skills

Ability to analyse marketing results and identify opportunities

A proactive attitude and willingness to try new things

Strong initiative and the ability to work independently

This is not simply a Marketing Coordinator role.

It's an opportunity for someone who wants to build something — developing new marketing channels, generating leads for recent machinery, growing the brand and helping shape the future direction of the company's marketing department.

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📌 Marketing / Brand Coordinator | Earthmoving Equipment (Hornsby)
🏢 Cappro Pacific
📍 Hornsby