Who We Are:

UFC is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries.

UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada.

Role Summary

This position is responsible for leading, executing communications and promotional strategies across Australia and New Zealand to support the UFC business, its athletes and events. The role will also assist in furthering the business interests and growth of UFC across the region, working with current and/or exploring current partnerships that are endemic to UFC’s local operations and its success. Working across business units, they will identify and develop projects to achieve enhanced business outcomes specific to the ANZ market.

Please note this role is a contract role for a period of 1-year, dependent on start dates.

Key Responsibilities and Accountabilities:

- Develop and maintain strong relationships with Australian and New Zealand media outlets
- Develop and maintain strong relationships with Australian and New Zealand athletes and their teams
- Manage collaboration between local social media and marketing efforts as it relates to promotional campaigns for events, athletes and any other related activity
- Manage delivery and contractual obligations of host city UFC event partnerships




- Assist in managing delivery and contractual obligations across TKO’s Australian event partnerships
- Assist SVP in acquisition of new host city event partnerships
- Have an 'always on' approach to pitching UFC stories to Australian and New Zealand press
- Facilitate and maximize incoming media requests and inquiries
- Work with UFC broadcast and strategic partners to maximize editorial opportunities
- Create profiling opportunities for UFC athletes and executives in and outside of sports categories
- Identify and plan ongoing PR and content opportunities for UFC social media and partners
- Drive publicity for UFC events, encouraging PPV purchase, broadcast tune-in and/or event ticket purchase
- Support publicity for Australian TKO events and talent including WWE, PBR and Zuffa Boxing
- Develop and disseminate relevant communications materials
- Maintain Australian and New Zealand media database
- Lead PR event operations for related promotional events and local initiatives
- Assist Sponsorship team with new and existing partner PR/ Comms including press releases, athlete opportunities, media calls and partner initiatives
- Provide input towards local marketing strategy and tactics
- Proactively engage and collaborate with UFC broadcast partners to support their UFC offering, content creation and viewership




- Work with UFC digital team to ensure localization of au.UFC.com & UFC.co.nz
- Support subscription growth to UFC Fight Pass, enhancing its local offering and promotion
- Maintain and develop relationships with key local stakeholders (ie. Broadcasters, Government, Sponsors) and work to deliver specific projects.
- Identify and grow marketing / cross promotional partnerships with local athletes, influencers, clubs and/or organisations
- Effective issues and crisis management
- Support local CSR initiatives
- Such other responsibilities as may be advised, as required

Qualifications and Experience Required

- Bachelor’s degree in Communications, Marketing or related field, or equivalent work experience
- Minimum of 8 years’ related industry experience, in communications and/or business development
- General knowledge of principles of effective communication and mass media, publicity, advertising, community relations and organization structure as they relate to sports and entertainment
- Extensive contacts throughout the Australia and New Zealand sports and mass media markets
- Ability to work proactively, both independently and within various teams
- Ability to travel domestically and internationally – approximately 30%
- Highly motivated, passionate, committed, energetic
- Able to work under pressure, solve problems and work with discretion when dealing with confidential information
- Ability to cultivate and establish effective relationships with all levels of internal and external stakeholders
- Excellent time management and communication skills
- Strategic thinker and creative problem solver
- Proven ability to focus on delivering results and achieving targets

📌 Director, Communications & Business Development (ANZ) - Contract (Sydney)
🏢 Ultimate Fighting Championship
📍 Sydney