CRM and Loyalty Specialist (6m contract)

CRM and Loyalty Specialist (6 month contract)

So…who are we?

Techtronic Industries (TTI) is a global organisation and world-class leader in quality consumer and professional products marketed to the home improvement and construction industries. Our portfolio includes iconic brands like RYOBI, AEG, Hoover, Vax, Kango, and Empire — names you know, trust, and probably have in your garage or shed.

At TTI, we’re all about innovation, collaboration, and creating exceptional experiences — for our customers and our people. We’re proud of our culture, and we’re reliable about helping you grow, thrive, and make a real impact.

About the role

We’re looking for a Loyalty & CRM Specialist to join our Customer & Strategy team. Reporting to the Senior CRM & Loyalty Manager, you’ll be the go‑to expert for driving customer engagement, retention, and lifetime value through smart, data‑driven campaign execution. This is a new team under fresh management with exciting growth plans!

You’ll manage CRM platforms, design and execute targeted campaigns, optimise loyalty programs across our consumer brands and perform analysis deep‑dives to drive a data‑driven culture. This role is all about creating personalised experiences that connect with our customers and deliver real commercial outcomes.

Day-to-Day

- Build and execute CRM campaigns that drive loyalty, satisfaction,



and retention
- Use data and insights to personalise customer journeys and improve engagement
- Undertake analysis deep‑dives into campaign and testing performance, customer behaviour metrics and key KPI’s to optimise relevance and create new opportunities
- Manage audience segmentation and campaign planning across multiple brands
- Collaborate with internal teams (Product, Marketing, Service, IT) and external partners (Retailers) to align CRM initiatives
- Support strategic projects and contribute to broader marketing and commercial goals

What we’re looking for

You’re a CRM or loyalty pro who knows how to turn data into action. You’re curious, analytical, and love creating experiences that matter. You’ll need:

- A degree in Marketing, Business, or relevant experience
- Hands‑on experience with Salesforce Marketing Cloud
- Skills in HTML, CSS, and email marketing best practices
- Strong analytical skills and a customer‑first mindset
- Ability to build relationships and influence stakeholders across the business

Bonus points if you’ve worked on loyalty or CX programs!

What we can offer you

- Generous product discounts (yes, you’ll want everything!)
- Recognition programs and team celebrations
- Learning and development opportunities
- Paid parental leave, and more!

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📌 CRM and Loyalty Specialist (6m contract) (Moe)
🏢 Ryobi
📍 Moe