Are you a commercially driven hospitality sales professional who thrives on winning new business, building powerful relationships and creating opportunities?

Due to our ongoing growth, DOMA Hotels is looking for an experienced Director of Sales (ACT) to join our growing sales team. The Senior leadership role is accountable for growing and protecting a strong, commercially balanced, and measurable demand pipeline across the ACT portfolio, including the retention and expansion of an established base of business through proactive sales growth, strategic account development, local market development, and relationship-led revenue generation.

What’s in it for you?

- Attractive salary package commensurate with experience
- A high-profile role within one of Australia’s leading independent hotel groups
- Work across a diverse and premium hotel portfolio
- Significant autonomy, visibility and influence
- Be part of a progressive business with exciting future growth and new hotel opportunities
- A culture that genuinely values relationships, performance and success

Our Story The award winning Doma Hotels, located on the footsteps of Parliament House, in the elegant suburb of Barton. The resort style ‘Realm Precinct’ consists of; Hotel Realm, Burbury Hotel & Apartments, Little National Hotel and Brassey Hotel. Offering diverse, high-quality accommodation, conferencing and numerous food and beverage outlets.

Doma Hotels has been developing and managing hotels in Canberra for over 30 years, and today, Doma Hotels is one of Canberra’s largest independent hoteliers, leading the way in contemporary luxury. Our portfolio is recognised nationally from hotels, residential and commercial development, wellness, restaurants, day spas and more.

We pride ourselves on delivering contemporary luxury, high-performance living, and genuine hospitality. At Doma, we are not just a company; we are a community vested in each other’s success.

Key Accountabilities and Responsibilities

- Hold primary commercial responsibility for business development, market activation, and demand generation across all market segments relevant to the five ACT hotels.




- Ensure each ACT property is optimally supported with a balanced distribution portfolio to reduce reliance on any single account, segment, or demand source.
- Proactively identify new demand sources, emerging market segments, local business opportunities, and commercial partnerships across the ACT portfolio.
- Build, manage and maintain strong client relationships to drive repeat business, account growth and long-term commercial partnerships.
- Drive outbound sales activity including prospecting, networking, client appointments, relationship management, site inspections, industry engagement and strategic sales initiatives.
- Collaborate closely with the Coordination Service Centre (CSC) to ensure smooth transitions from business acquisition through to operational delivery and client servicing excellence.
- Develop and generate revenue from meeting and event spaces, including boardrooms and small meeting spaces, by engaging with local business markets and emerging account segments. Work closely with onsite property teams, C&E; Sales and CSC.
- Identify need periods, low-demand dates and commercial opportunity gaps, and develop targeted activation strategies and sales initiatives to support occupancy, utilisation and revenue performance.
- Develop and implement quarterly sales activations and commercial initiatives aligned to financial targets and business objectives, with clear and measurable ROI.
- Maintain robust oversight of account production, pipeline activity, conversion performance and proactive sales engagement to ensure commercial targets are achieved.
- Contribute to annual budget preparation and account forecasting with the Commercial Director, Revenue and Sales team, including projected account production,



segment opportunities and revenue expectations across the portfolio.
- Monitor and evaluate the ROI of client entertaining, hosting, networking and business development initiatives to ensure commercial value and strategic alignment.

What you will bring

We’re looking for someone who is commercially ambitious, highly connected and motivated by results.

You will bring

- Demonstrated leadership experience in Hotel Sales or a senior commercial role within hospitality.
- Proven success in developing new business and growing key accounts.
- Strong commercial acumen with the ability to identify market opportunities and drive revenue growth.
- Excellent relationship management, negotiation and influencing skills.
- Outstanding presentation, communication and networking abilities.
- Strong organisational and time management skills with the ability to manage multiple priorities.
- Experience preparing sales forecasts, pipeline reporting and commercial performance reporting.
- Knowledge of CRM systems, Microsoft Office and hotel sales platforms.
- A sound understanding of corporate, conference, meetings and events sales.
- Strong knowledge of the ACT hospitality market.

At Doma Hotels our mission is great people in great places providing exceptional experiences. We offer our staff extensive training and development, including our ‘Future You’ training platform. As well as a fun, vibrant and friendly working environment, and plenty of career pathway opportunities.

Doma staff receive great benefits, including (but not limited to) discounts across; accommodation (for themselves, friends and family), parking, wellness facilities (the spa and the gym), complimentary staff bootcamp, food and beverage, and early bird access to Doma residential apartment developments.

Doma Hotels is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Doma Hotels does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

📌 Director of Sales - ACT (Canberra)
🏢 DOMA
📍 Canberra