The Company:

Pierre Fabre is a French pharmaceutical company, a pioneer in dermo-cosmetics with iconic brands like Avène and Klorane. With more than 10,000 employees worldwide, the company has subsidiaries in 35 countries. In 2022, Pierre Fabre Group generated 2.7 Billion euros in revenues.

Nature is at the heart of our approach at Pierre Fabre, to explore and innovate for healthcare and beauty. A company with strong values, our purpose is at the core of our commitment to inspire our work every day.

"Every time we care for a single person, we make the whole world better."

General Responsibilities:

- Develop and implement marketing strategies and promotional plans by identifying market opportunities, analysing consumer and market trends, and providing strategic recommendations to maximise the commercial performance of the organisation's products and brands.
- Design & Execute best in class eRetail activations across priority online retailers and ensure Digital Shelf Excellence.
- Optimize digital shelf (content, availability, search, ratings & reviews) using the CARS framework.
- Partner with Media Specialist to deliver always on and campaign based retail media activations across key retailers.
- In Partnership with eKAMs deliver activation excellence using data and insights to maximize brand impact and conversion.
- Identify market opportunities, analyse consumer, shopper and retailer trends, and contribute to the development, coordination and implementation of marketing and promotional plans to support sales and business objectives.
- Monitor the effectiveness of marketing and promotional initiatives and recommend improvements based on market performance, consumer insights and business objectives.

Key Responsibilities:

Digital Shelf Excellence (CARS Framework)

Ensure the brand achieves best in class digital shelf presence across online retailers through the CARS model:

- Content – optimized titles, descriptions, images, videos, A+ content aligned with global guidelines.
- Availability – ensure key SKUs are in stock and visible.
- Ratings & Reviews – drive review generation programs and ensure a minimum number of reviews per key SKU/retailer.
- Provide advice and recommendations to internal stakeholders on retail media strategies, promotional activities and campaign optimisation to effectively reach target consumers and support business objectives.
- Search – improve visibility and share of search with optimized keywords and SEO best practices.
- Develop the Digital Shelf Improvement Plan for the market and track performance with the eKAMs.
- Leverage digital shelf tracking tools (e.g. eStore) and ensure minimum CARS score.
- Work closely with relevant local eRetail agency (if present locally) to ensure excellence in execution in a timely manner across eRetail Content & retail media

Retail Media Execution
- Provide advice and recommendations to internal stakeholders on retail media strategies,



promotional activities and campaign optimisation to effectively reach target consumers and support business objectives.
- Partner with the Media Specialist to plan and execute always on and campaign-based retail media activations across key retailers, in collaboration with:
- eKAMs
- Manage campaign briefs, asset delivery and post campaign analysis with the media specialist, for key KPIs such as:

o CVR (conversion rate) o ROAS (return on ad spend)

o Incremental sales

- Optimize media budgets by identifying high performing placements, keywords and partners.
- Content & Digital Shelf Operations
- Partner with eKAMs to align content, promotions and activations with account priorities.
- Ensure hero SKUs and innovations are listed and properly showcased across retailers.
- Track and report digital shelf KPIs and retail media results, in collaboration with the Ecommerce Head.
- Support the development and implementation of marketing programs by recommending content, promotional and product visibility initiatives aligned with consumer demand and retailer requirements.

Data Tracking & Performance Insights
- Leverage dashboards and analytics tools (e.g. eStoreCheck, Helium, Stackline, SimilarWeb) to deliver:
- Activation planning
- Digital shelf optimization
- Retail media performance analysis
- Market analysis and consumer insights
- Identification of market opportunities and growth initiatives
- Research and analyse consumer purchasing patterns, market trends, competitor activities and retailer performance to support marketing objectives, promotional strategies and business growth
- Share actionable insights and best practices with:
- eKAMs
- Marketing teams
- Shopper Marketing Team

Collaboration & Stakeholder Management
- Work together with:
- eKAMs – on account priorities, promo plans and content needs.
- Media team – to align retail media with broader media strategy.
- Marketing & Trade – to ensure consistent brand execution and messaging and contribute to the development of marketing strategies, promotional programs and go-to-market initiatives.
- Advise internal stakeholders on marketing opportunities, consumer trends, promotional effectiveness and digital commerce best practices to support decision making and commercial outcomes.
- Maintain strong collaboration with media specialist, retail media networks and external agencies, under guidance of the Ecommerce Head.
- Evaluate the effectiveness of marketing strategies and promotional activities and provide recommendations for continuous improvement based on market analysis and campaign performance.

Education





- Bachelor’s degree in Marketing, Digital Marketing, Business, Communication or similar, at least
- Master’s degree and/or certifications in performance marketing, eCommerce, or analytics are a plus

Experience

- 2-3 years experience in:

o Digital marketing / eCommerce / trade marketing / media / performance marketing o Marketing strategy development, market analysis, consumer insights or sales promotion activities.
- Hands-on experience with:

o Digital Shelf Operations o Retail media (onsite search/display, marketplace ads, retailer media networks)

o Content management & PDP optimization for online retailers o Working with eCommerce teams, KAMs, or brand teams

- Experience in FMCG, Consumer Health, Beauty, or Pharma is a strong plus

Technical Skills

Digital Shelf & Content

- Strong understanding of digital shelf KPIs and the CARS framework:

o Content, Availability, Ratings & Reviews, Search
- Strong commercial and marketing acumen with the ability to identify market opportunities and recommend marketing and promotional strategies.
- Practical experience in:

o Optimizing titles, images, descriptions, A+ content o Managing hero SKUs & innovations across retailers

Retail Media & Performance

- Experience planning and/or executing:

o Always-on & campaign-based retail media (search, display, onsite placements)
- Familiar with KPIs:

o CTR, CVR, ROAS, incremental sales
- Able to brief agencies/partners and analyze post-campaign performance

Data & Tools

- Comfortable using dashboards & analytics tools (e.g. eStoreCheck, Panoramata, SimilarWeb or similar)
- Robust Excel / Sheets (data handling, reports)
- Good PowerPoint / Slides (turn insights into clear stories)
- Data-driven: can turn performance data into concrete optimization actions

Languages

- Fluent English
- Local market language (mandatory for internal collaboration and retailer-facing work)

Competencies & Behaviours

- Execution-focused & detail-oriented (content accuracy, listings, KPIs)
- Analytical & insight-driven (loves working with data to optimize performance)
- Collaborative:

o Works closely with eKAMs, Ecommerce Head, Media, Marketing & Trade
- Organized & structured: manages multiple campaigns, timelines, and stakeholders
- Proactive & solution-oriented: anticipates issues (OOS, poor content, low visibility) and proposes fixes
- Strong communication skills: explicit in sharing insights, recommendations, and best practices

Leadership Model Competencies

- COMMIT TO THE VISION: I implement the Group's strategy.
- ACT EFFICIENTLY: I improve the Group's performance and profitability by being efficient.
- COLLABORATE: I collaborate within and outside my team.
- IMPROVE EVERY DAY: I am determined to learn and progress constantly.
- BE CREATIVE: I innovate for the benefit of customers.
- BE AMBITIOUS: I strive to exceed my goals.
- GIVE FEEDBACK: I give constructive feedback for collective success.

📌 E-RETAIL ACTIVATION MARKETING SPECIALIST (Sydney)
🏢 Pierre Fabre Laboratories
📍 Sydney