Key Responsibilities

1 New Business Development

- Develop and execute a structured customer visitation plan across Greater Sydney.

- Focus on key customer segments, including:

- Chinese restaurants, hotpot restaurants;

- malatang and spicy hotpot operators;

- Sichuan restaurants, Chinese barbecue restaurants;

- Asian quick-service restaurants, takeaway and delivery kitchens;

- restaurant groups; and central kitchens.

- Proactively identify and acquire new customers through cold calling, field visits, referrals, industry contacts and local market research.

- Build solid relationships with restaurant owners, purchasing managers, executive chefs, head chefs and kitchen managers.

- Maintain an up-to-date target customer list, sales opportunity pipeline and customer development plan.

- Identify restaurant groups and multi-site operators with potential for long-term and multi-location growth.

2 Product Sales and Application Support

- Promote the company’s hotpot soup bases, compound seasonings, dipping sauces, cooking sauces, foodservice products and frozen-food range.

- Understand each customer’s existing menu, ingredient usage, food cost and back-of-house processes, and recommend suitable products and pack sizes.

- Arrange product samples, trial packs and kitchen testing sessions.

- Follow up on product trials and convert successful trials into first orders.

- Support customers with:

- cost per pot, cost per serving;, recommended dosage;

- product yield, menu pricing; and gross-margin calculations.

- Work with the product and marketing teams to provide standard recipes, product application guidance and menu-development recommendations.

- Support customers in developing menu items such as:

- hotpot; malatang; spicy dry pot; sauerkraut fish;

- barbecue dishes; noodles; rice dishes; and other Asian-flavoured menu applications.

1.



Sales Targets and Account Management

- Achieve monthly, quarterly and annual sales and contribution-margin targets.

- Manage customer quotations, orders, deliveries, payments and after-sales matters.

- Monitor customer purchasing frequency and product consumption.

- Drive repeat purchases and expand the number of products used by each customer.

- Develop account growth plans for key customers to increase sales per site and improve customer retention.

- Identify opportunities to introduce additional product categories, pack sizes and foodservice solutions.

- Resolve customer complaints, product issues and delivery concerns in cooperation with internal teams.

- Maintain regular contact with customers and ensure all issues are followed through to completion.

- Manage customer credit terms and overdue accounts in accordance with company policy.

1. Sales Targets and Account Management

- Achieve monthly, quarterly and annual sales and contribution-margin targets.

- Manage customer quotations, orders, deliveries, payments and after-sales matters.

- Monitor customer purchasing frequency and product consumption.

- Drive repeat purchases and expand the number of products used by each customer.

- Develop account growth plans for key customers to increase sales per site and improve customer retention.

- Identify opportunities to introduce additional product categories, pack sizes and foodservice solutions.

- Resolve customer complaints,



product issues and delivery concerns in cooperation with internal teams.

- Maintain regular contact with customers and ensure all issues are followed through to completion.

- Manage customer credit terms and overdue accounts in accordance with company policy.

Qualifications and Experience

- At least 1–2 years of relevant experience in foodservice, food sales, seasoning products, frozen foods, FMCG or a related sector.

- Previous experience in foodservice sales, or practical experience working with:

- Chinese restaurants; hotpot restaurants;food distributors;

- Asian grocery wholesalers; restaurant suppliers; or other relevant food businesses.

- Familiarity with Sydney’s Chinese restaurant, hotpot or broader Asian foodservice market is preferred.

- Ability to communicate effectively with restaurant owners, chefs, purchasing managers and kitchen staff.

- Demonstrated ability to: prospect for new customers; conduct cold visits;

- present products; prepare quotations; negotiate; close sales; and
- maintain repeat business.

- Basic understanding of restaurant food cost, menu margin and product-application principles.

- Strong communication skills in Mandarin and English.

- Cantonese language skills will be viewed favourably.

- A valid Australian driver’s licence and the ability to travel regularly throughout Greater Sydney.

- Full legal working rights in Australia.

- Competency in Microsoft Excel, email, CRM platforms and other sales-management tools.

- Self-motivated, organised and capable of independently managing customer visits and sales activities.

- Strong execution, follow-up and problem-solving skills.

Pay: $52,880.00 – $80,000.00 per year

Benefits

- Profit sharing

- Salary packaging

Work Location: In person

📌 Foodservice Sales Representative – Chinese Cuisine & Hotpot (Sydney)
🏢 YIHAI AUSTRALIA FOOD
📍 Sydney