Who we are

Present Company translates insights in order to design new businesses, products, brands and experiences. We do this for clients, partners and across projects we are incubating or developing ourselves.

We value team members that are comfortable with ambiguity and exploration, and who offer provocations to set better contexts to find the brief and shape the thinking for our broader teams.

We are pragmatic, of little ceremony and focussed on creating unforeseen value. We rarely pitch and constantly find ourselves around the ‘frontier’, both in terms of industries and projects. Our relationships with clients are immersive, long term and based on creating business value and growth.

About the role The Head of Social leads and grows Present Company's social offering as a core pillar of the business.

This role defines how the agency shows up in social, sets the creative and strategic standard, and ensures the function delivers both cultural relevance and commercial impact.

They oversee the performance of the social team, the quality of output across accounts, and the contribution of social to revenue growth. Externally, they position Present Company as a leader in culturally fluent, platform-native thinking.

Beyond social, they contribute to brand, experiential and broader agency work bringing a community lens to campaigns, pitches and client thinking wherever it adds value. They work as part of one agency team, collaborating across disciplines and sharing ownership of the work, the culture and the outcomes.

Key Responsibilities

Social and strategic leadership

- Define, evolve and own Present Company’s social offering as a clear, differentiated product
- Translate brand and business strategy into distinctive, platform-native social approaches
- Ensure all social work is culturally sharp, strategically grounded and commercially relevant
- Establish and embed test-and-learn frameworks across key accounts
- Drive consistency in how social strategy, planning and reporting is delivered across the agency

Output quality

- Set the creative benchmark for all social output across the business
- Guide teams to develop original, repeatable formats and scalable content systems
- Ensure work is platform-first, audience-led and executionally strong




- Push beyond reactive content into ideas that build brand and cultural presence over time
- Maintain a high standard across both always-on and campaign-led work

Commercial performance and growth

- Own the commercial performance of the social function, including utilisation, scoping and profitability
- Identify and drive growth opportunities across existing clients
- Contribute to recent business, pitches and proposals, positioning social as a core capability
- Partner with Client Services to ensure accurate scoping, forecasting and financial management
- Ensure social is positioned as a strategic lever, not just an executional channel

Client leadership

- Act as the senior social lead across key accounts
- Lead strategic conversations, WIPs and reviews with clarity, authority and confidence
- Build trusted advisor relationships with clients
- Guide clients on platform evolution, content strategy, creators and community building
- Ensure social work is clearly linked to client business outcomes and growth

Team leadership

- Lead brand presentations, workshops, and key moments with senior stakeholders
- Clearly articulate creative decisions and guide clients through the process
- Build trust through clarity, conviction, and consistency
- Manage feedback effectively to protect the integrity of the work and keep projects moving

Capability building

- Build and lead a high-performing, accountable social team
- Set clear expectations around quality, pace, communication and commercial awareness
- Develop team capability across strategy, creative thinking and client leadership
- Establish clear structures, workflows and development pathways
- Lead regular reviews, critiques and planning sessions to lift output and consistency

Integration and embedded thinking

- Embed social thinking early into brand, campaign and activation work
- Work closely with Strategy, Creative and Production to ensure integrated, cohesive output
- Improve the quality of briefs into social and outputs into wider teams




- Ensure social contributes to larger brand platforms, not just channel execution

Innovation and IP

- Lead the development of internal IP, frameworks and tools for social
- Stay ahead of platform, algorithm and cultural shifts and translate these into action
- Introduce new formats, tools, creators and approaches that improve performance
- Share insights and thinking to elevate the wider team’s understanding of social
- Contribute to agency reputation through thought leadership and case studies

Scope of Authority

- Owns the social discipline across the agency, including output quality and strategic direction
- Oversees team structure, workflow and resourcing within social
- Leads client-facing social strategy and education
- Accountable for social performance across accounts and team
- Escalates major commercial or delivery risks to CEO or COO

What we’re looking for

- Deep expertise across social platforms, content systems and audience behaviour
- Robust understanding of content performance, analytics and optimisation
- Experience managing creators, communities and scaled content workflows
- Knowledge of influencer strategy and platform ecosystems
- Strong commercial acumen with the ability to balance creativity and profitability
- Confident decision-maker with clear point of view and direction
- Ability to lead teams, shape output and influence clients at a senior level
- Strategic thinker with a clear understanding of brand, culture and behaviour

Key Collaborators

Internal

- Strategy
- Accounts
- Brand
- Content

External

- Clients
- Freelancers

Salary range

Provided on request, contingent on experience.

Contract term

This is a 12-month fixed-term contract with the opportunity for extension based on performance and business needs.

To apply

We'd love to see your resume alongside a portfolio or case studies that showcase you as a strategic and commercial leader in social, not just a producer of great content, but someone who has shaped how social shows up as a business capability.

Please include examples of campaigns or content strategies you've led, the results they drove (growth, engagement, business impact), and how you've built or led a team to execute them.

Further information

Please contact us at [email protected]

📌 Head of Social (Maternity Cover) (Sydney)
🏢 Present
📍 Sydney